The Value Of A Diamond

For centuries, diamonds have been regarded as one of the most valuable commodities in the world and the industry has evolved into billions of dollars. At the top, De Beers dominated the entire industry worldwide, from exploration to retail selling. However, it has a reputation of a monopolist, where it influences supply and demand. The two critical factors that De Beers carefully maintained throughout the century to remain in monopoly was to create the illusion of the scarcity of the diamonds and to keep the prices high. Realizing the benefits of the cooperation and the dangers of the oversupply, most

This ads use of the startling image in contrast to the small words proves highly effective to the reader in swaying their opinion on the issues of war. By using the color scheme they also prove able to get people on there side on a comfort level too. So the startling but yet subtle nature of this ad turned out to be highly effective in making people think more about difficult topics and also convince them to do something about the

First of all, despite the declination of DeBeer’s dominance on the diamond’s industry, it still is the number one diamond manufactures in the world who has good reputation and extraordinary impact. If they can do more on advertisement, to let more people know about their brand, this would definitely increase their sales. A statistic shows that consumers are willing to pay 15% premium for the same stone for DeBeers which shows people are still tend to trust the brand.

Bluenail Company article , this company is a littel bit simmlar to the Dee Beers story purpose. It is to educate the readers and the buiers about the quality of Diamonds and to pursuade them to buy, and convencing them by giving them the chance to know theier favoraite type of diamond and its color , the ring size chart of their fingers, and the unbeliveable

This essay supports the statement “The price of diamonds is too high”. Diamonds have always been presumed to be rare. They have been present in history as a symbol of wealth and luxury as they were so difficult to find. Nowadays diamonds are mined and are found all over the world but they are sold through a cartel. (Epstein 1982) A cartel limits the supply of a product in order to keep prices high and to limit competition. (South African Pocket Oxford Dictionary: 2002) This raises the question of whether diamonds are actually worth their price. This essay focuses on the origins and the basic theory behind the diamond cartel; the early operation of the cartel; De Beers’ strong market campaign; determining De Beers’ current

There are a couple of groups that this type of ad seems to really connect with and sink in. The first being the young, the reckless and those longing for love. Then there are those who want to feel that way, again. An older person in their 70’s and has recently retired, sees this ad, days of their youth would flood back in. This image captures the present and the past for both parties.

The story of these infamous diamonds all started with a fifteen year old who found a diamond in his father 's arm. The diamond business started in 1935 when “De Beers” took all control over dining prospects in Sierra Leone. De Beers are a group of companies has a main role in the exploration of diamonds, as well as diamond mining, diamond retail, diamond trading, and industrial diamond manufacturing sectors.This group was founded in 1888, and they are responsible for the problems Sierra Leone is facing today. These diamonds can be found in volcanic pipes. Diamonds are a pure form of carbon in a transparent state. Diamonds have always been a sign of wealth. Historically kings and queens were known for wearing these. Over time many people began lusting over them.

One may think that he or she would want to own a diamond that is worth hundreds of millions of dollars, but when it comes to the Hope Diamond, one might want to reconsider. One of the best known jewels in the world, throughout history, and even today is the Hope Diamond. It is a beautiful blue gem, but oddly is not famous for its appearance. The diamond is so well-known because of the fascinating story that follows it. The stone currently rests in the Smithsonian and is admired by the millions that visit the museum. People are intrigued by the 45.52 carat diamond and the interesting history behind it. The Hope Diamond, one of the most famous jewels in history, is believed to be cursed and brings bad luck to those who obtain it, including Jean Baptiste Tavernier,

In the advertisement by a cruise line called Crystal Cruises, the image shows two men dressed in ship captain uniforms. They are standing in front of a green curtain that seems to be acting as a background for their photo-shoot. In the foreground, on the right side, there is some green foliage that covers a third of the composition. In the background, there is Catherine Palace that is lavished with gold trim work and a white walls. The decorative elements on this palace gives it that royalty feel. The sky is blue with some wispy clouds in the photograph. The advertisement from Crystal Cruises is not effective in appealing to the viewer because of the lack of following the design principles in the composition, and the unsuccessful use of the text.

In developed countries, a diamond signifies love, status, beauty, and endurance/strength; however, in developing countries such as Africa, the diamond symbolizes torture, extreme labor, and exhaustion. The idolization of diamond rings began in the 15th century when Archduke Maximilian of Austria presented Mary of Burgundy a diamond ring upon the suggestion of “a faithful advisor who counseled: “At the betrothal Your Grace must have a ring set with a diamond and also a gold ring” , thus it became a public demonstration of marriage (http://www.thenaturalsapphirecompany.com/education/sapphires-as-heirlooms/the-history-of-engagement-rings/). Diamond rings are also given within marriage on significant anniversaries such as the 60th, as a symbol of the marriage’s longevity. As these gems became more highly demanded, businesses started looking for

The former Soviet Union was the 3rd largest diamond producer in the world and had traditionally sold most diamonds to DeBeers since the 1950s. Following the discovery of over 500 kimberlite pipes in the region, De Beers’ Central Selling Organization (CSO) struck a deal with Larose, the Russian central government’s joint-venture with the Sakha Republic. At the time, the region produced approximately 98% of the then-USSR’s diamonds (PR Bain Report: The Global Diamond Industry, 2011).

First, the reason why diamonds are desirable is because of the deep tradition of engagement rings and jewelry and how it associated with social status. Every girl is believes or imagines to have an expensive ring. Hence, the demand of diamond as jewelry makes this commodity a desire. Hence, many people are willing to spend money on the sparkle because of the social status and beauty the diamond provides than other basic necessities. Diamond is a global commodity because it is a not produced in every country and is

“The diamond industry provides significant revenues for market participants. In 1999, rough gem diamonds purchased at mine gate were valued by the Mining Journal at $7.3 billion. Diamonds sorted and polished were sold to jewelers for $14 billion. The value added by jewelers in the form of labor, gold, platinum and stones other than diamonds was estimated at $14 billion, bringing total production costs to some $28 billion. With a 100 percent retail margin, the value paid by consumers for diamond jewelry was estimated at $56 billion, of which almost half was sold in the United States. Most of the profit was made at the final stage in marketing the jewelry. An

Diamonds, the embodiment of esteem and romance. Millions of years ago, high temperatures and pressure in earth 's mantle gave birth to a dazzling gem, a gem that would be loved and adored by many people. It would be put on ornaments and crowns, become the center piece of many jewelry, become the highest symbol of esteem, and even be compared to the stars. People would spend entire paychecks, even a month 's, or a year 's worth of salary, on trying to acquire it. And in today 's world, it 's even become the norm in expressing love. For men it 's become a ritual, to invest in the biggest diamond they can afford, and put on the person they love. Looking at these norms, you have to ask, why is it that we love diamonds so much? Why is it that people spend thousands if not millions in trying to procure this shiny rock? Is it because it 's just human nature to love shiny things we can make ornaments out of? Or is there another reason for our astounding love for it, a more malicious and covert reason, one that involves a masterful marketing campaign, and human consumerism conditioning, to create a market where there isn 't one. The latter, unfortunately is more akin to reality than you would think. And for it to all make sense one would have to look at the history of the consumer demand of diamonds, and their usage throughout their long history.

The word diamond comes from the Greek word adamas meaning “adamant” or “unbreakable.” As mentioned before, the diamond crystals form deep within the mantle of the earth at intense pressures and temperatures, and then are blasted towards the surface in the course of violent eruptions, which can be referenced in figure 1. The tradition of giving a ring to the woman who has agreed to become the bride dates back centuries. Anthropologists believe this tradition originated from a roman custom indicating their husbands’ ownership (americangemsociety.org). Worn on the left hand on the finger nearest to the pinky, it was believed that there lay a vein, the vena amoris, that lead to the heart. This idea of the vein was popularized by Henry Swinburne in A Treatise of Spousals in 1686 (wikipedia.org). Yet, diamond