The Value Of Swot Analysis Essay

1459 WordsOct 15, 20156 Pages
Executive Summary Contents Acknowledgements This candidate would like to thank his supervisor, Professor Ted Woodberg, for his inspiration and guidance, without which this project would not have been possible. Gratitude also goes to the colleagues in Cornell and the Marketing Manager---Michael Boyens, who have provided me precious support and encouragement. 1 Introduction 2. Finding 2.1 Theory There can be no manner of doubt about the value of SWOT analysis in the business filed. It helps managers to consider essential aspects of environment in their organization and help them to organize their ideas. During the process of making decision, managers should consider about the alternatives that based on SWOT in the organization (Panagiotou, 2003). Coman and Ronen (2009) point out that the excellent point of SWOT is the internal scrutiny of the capabilities in an organization, as a leading tool, the scrutiny of internal weaknesses is followed by external threats and opportunities; it makes the management of company possible to seek markets or business opportunities that create value and identify potential matters which may threaten is position or value. Despite there exist many problems when using it, SWOT analysis still remain a major strategic tool for listing the strengths and weaknesses of an organization SWOT: Strengths and weaknesses are defined as internal factors, and opportunities and threats are classified into external factors. The organization can
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