The Value Of The Guinness Anchor Berhad Essay

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We have chosen the Guinness Anchor Berhad (GAB) as our object of this assignment in order to find out the possible product cost which may be incurred by the company.
GAB was incorporated on 24th January 1964 with the name of ‘Guinness Malaysia Limited’. In 1965, GAB has listed on the Main Board of Bursa Malaysia. Besides that, Sungai Way Brewery which operates by GAB was began operations on the same year. The company changed the name from “Guinness Malaysia Limited” to “Guinness Malaysia Berhad” on 15th April 1966. While in 15th November 1989, Guinness Malaysia Berhad has merged with Malayan Breweries (Malaya) Sdn Bhd, and thus, formed Guinness Anchor Berhad. (G.A.B, 2015)
The core business of GAB is produce beer and stout, it also directly involves in the production, packaging, marketing and distribution of its products. In Malaysia, GAB is a major producer of beer and stout under Beverage category. There are four biggest brands which leading the product portfolio of GAB, which are Tiger, Heineken, Guinness and Anchor. GAB has produced beer, stout, malt, shandy and cider. Tiger, Heineken, Anchor Strong, Anchor Smooth, Kilkenny are beer, whereas Guinness is stout. Furthermore, Anglia shandy is a mixed of beer and non-alcoholic drink, and there is also a non-alcoholic drink which is Malta. GAB’s portfolio imported brands includes Strongbow, Paulaner, Affligem, Kirin Ichiban and Smirnoff Ice. Besides, GAB also exports its products to overseas, such as Cambodia, China, Hong

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