The Culture Of Consumerist Art

Good afternoon/morning ladies and gentlemen. Consumerism is defined by the English oxford dictionary as continual expansion of one's wants and needs for goods and services. Bruce Dawes’ poems “Televistas” and “Enter Without So Much As Knocking” critique the powerful and persuasive influence that companies have on our society.

Historically, the relationship between art and commerce has been viewed as hierarchical. In this hierarchy of power, commerce dominates art and negatively influences artistic and creative potential of the art while art is viewed as a form of creative and cultural luxury that needs protection from external corruption. This argument has been brought up continually in academia, all similarly suggesting that there is something inherent in commerce and economics that undermines the purpose and authenticity of art. Whether this be the classic Bourdieun analysis of for-profit industries and their negative influence on art culture or the modern day parent who views the popular music and culture of her child’s generation as absent of value, there is a consistent contention at the core of commerce and arts relationship. While I undoubtedly agree that the politics of commerce and commercial activity has an effect on art, I do not believe that art therein lacks value because it was produced by a commercial entity or for profit. In this paper, I will argue that the contemporary relationship between art and commerce is one in which commerce does not domineer art and art culture but rather preserves and sustains it.

Pop Art emerged in Britain in the late 50’s and the United States in the early 60’s.(Mamiya 1992) Pop Art is generally known today as a representation of celebrating popular culture and consumerism, however it’s background and origins are far more broad and extensive. There are many factors and influences that lead to the creation of the Pop Art movement such as adjusting to life after World War II, new technological advances that lead to mass cooperate growth, the evolution of Abstract Expressionism and also social issues in the media such as feminism. (Smith 2001; Mamiya 1992) Many of these factors overlap and act as a catalyst in the creation of Neodadaism and eventually Pop Art. (Livingstone 1992) Pop Art does not have a soul distinct style nor just one major influence and this can be proven by looking at key artists of the movement such as Roy Lichtenstein, Andy Warhol, Claes Oldenburg and James Rosenquist as well as female Pop artists such as Martha Rosler. (Brauer, Edwards, Finch & Hopps 2001) Exploring these artists and the major influences of their work will break down Pop Art and establish the movement’s purpose as well as its evolution.

Writing during the emergence of the “New Negro” movement, Claude McKay and Langston Hughes work to reconcile black life in white America. The trope used by the two poets within “The Harlem Dancer” and “The Weary Blues” is that of a performance and a single speaker’s recollection of it. While both depict an African-American performer presumably consumed by the isolation and oppression of their condition, the intensity of the performances prove to be vastly disparate. Hughes’ “The Weary Blues” features a much more transcendent performance than that of McKay’s “The Harlem Dancer” not only because of the relationship between the audience and the performer, but the degree of ubiquity in descriptions of the performer and the poetic form through

The rise in advertisement played a key role in the rise of consumption. Thanks to well-developed advertisement campaigns, America redefined what a necessity is. Advertisers encouraged Americans to actively work towards maintaining a high social standing. “Advertisers made no secret of their intention to promote novelty for its own sake, in the hope that consumers would exchange perfectly serviceable goods for goods that conformed to the latest fashions” (Lasch, 2000). Consumers devoured this advertisement scheme and began to rapidly increase their spending. Many advertisements for common, household products made claim that they could make the normal appear comparable to the high end. For example, Lux, a soap company, ran an ad in 1920 that depicted two women talking - one of the women complemented on the other on the quantity of sweaters she owned, only to find out that it is not a new sweater, but rather her old sweater that Lux soap made it look brand new (Lux)! Men and women alike began to believe

When I was a kid in school, I was told that there were the basic things that you needed like clothes and food and there were the things that you maybe want but don’t really need. Advertisements do not have any effects on what we need. We don’t watch and add about how we need to eat food to stay alive; we have hunger for that. However, Advertisements greatly affect what we want.

In the article “Commodify Your Dissent”, Thomas Frank argues about his point that is based on the American cultural ideas in the 1950s. There are a lot of differences between two lifestyles, such as education, technology, and fashion. I strongly agree with Thomas Frank that marketing no longer promotes conformity, but, rather, promotes “never-ending self-fulfillment” and “constantly updated individualism”. Because humans’ interest and trend are changing over time, humans’ needs gradually increase. Back then, people only use magazines and TV to advertise their products. Nowadays, the technology is developed significantly, so advertisers have to change to match the society’s trends to get customers attention. Moreover, they have a lot of good

There is an undoubtedly enormous influence on the world by consumerism. Consumerism and capitalism shape the nation that we live in today. Everyone knows this because they see advertisements all day long on television, on the radio, on billboards and through hundreds of other mediums. Unfortunately, what the world is not exposed to is what goes on behind the marketing and the ultimate final sale. There is a dark side to capitalism created not only by shady merchants, but the worldwide multi-national companies as well. What both of these excerpts portray is the idea that there is more to the products we buy than we are told, or unfortunately, that we bother to ask about. Through the use of interviewing, traveling, and criticism, these

From a young age I have had a love hate relationship with the fine arts. In school for as long as I can remember having to sing and dance in class has made me uncomfortable. I have never been a fan of having music class where I was expected to dance around in a circle or sing with my peers. These areas of art have never been something I have been interested in and am still not a fan of.

In both photographs I think that the artists were trying to make a point and break the social norms to which people had followed for many years. I do consider these as being work of arts. One reason why I think they are art works is because the artist went on and beyond the social norms of traditional western artworks and they’re for allowing them to express what they wanted. In both art works the artist were not satisfied with how certain systems and institution functioned in regards at to what was appropriate and not appropriate. In the case of Beuys’ artwork he tried to emphasize that need to be a balance between nature and culture. Beuys is shown with a to be wearing a gold leaf mask and honey that covers his skin, he also has a dead hare

In order to discuss pop art I have chosen to examine the work and to some extent lives of Roy Lichtenstein and Andy Warhol who were two of the main forces behind the American movement. I intend to reflect the attitudes of the public and artists in America at this time, while examining the growing popularity of pop art from its rocky, abstract expressionist start in the 1950s through the height of consumer culture in the 60s and 70s to the present day.

The Pop Art movement “uses elements of popular culture, such as magazines, movies, … and even [brand name] bottles and cans” to convey a message about the artist’s views on society. Using bold coloured paintings, soft sculptures, and printmaking, artists would create facsimiles, similar reproductions of popular merchandise and collages. The purpose was to emphasize the banality of any given mass culture. This was a response the post-war conservative society which focused on consumerism and the consumption of name-brand products. The American economy had significantly risen for the first time in 30 years which lead to the mass consumption of goods and conformity of the majority.

In this summative essay I would like to explore and analyse the influence that Graphic design has had on popular culture and consumerism. Graphic design can be defined as “the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms.” (aiga.org) Designers are problem solvers and it is their job to come up with a suitable solution to a problem. They have to find the best suitable means to communicate a particular message. Graphic Designers are at the forefront of advertising and the battle of selling giving the designer even greater responsibility, because of this graphic designers play a big role in consumerism. Consumerism, “as a social and economic order and ideology encourages the acquisition of goods and services in ever-greater amounts.” (wikipedia.org) Society have been gradually made to believe that they can increase their happiness through buying and spending. Consumerism is an international problem, but has existed for many years, people purchasing goods that exceeded those of their basic needs dates way back to the first civilisations, in the eras of ancient Egypt and Rome. A turn in consumerism arrived just before the industrial revolution, people worked long hours and earned low wages, so they didn 't have the time or the disposable income for excess spending. The industrial revolution welcomed the use of assembly

The brief for this assignment is as I see it to research more than 8 carving cultures and to explain the impact of social and cultural belief on art practice. To present research material in the correct form and record citations and bibliography correctly. This information is based on the question.

By making itself more vulnerable to social and economic relationships, authenticity has turned itself into a commodity. Something becomes a commodity when its social character is denied and is abstracted to be exchangeable in the marketplace.24 The true concern of the mind is to avoid this process of reification; if this fails to happens thought turns into a cultural asset and is simply used to be consumed and used by the power structure.25 While The authentics despise the superficial and vapid pseudoindividuality of the inauthentic individuals they simply fail to properly critique it. Authenticity becomes another form of bourgeois thought. It represents the increased specialization that stems from the division of labour rather than disruption. It is one of the many specialized forms of thought that distracts people instead of having them question abstraction in the first place. It is even worse than other aspects of bourgeois thought; the other disciplines do not proclaim to be solving the alienation that they have caused.