The Values Of Social Medias And National Rating Organisations

The hospitality and leisure industry hug a variety of sectors and businesses across hotels, restaurants and restaurants, travel and tourism, gaming, sport and leisure. The sector is reliant on the consumer confidence and business sentiment and is facing rising pressure to deliver innovation, value and quality. Hospitality is that business that helps people to feel welcome, relaxed and to enjoy themselves. It is all about customer service and providing the best quality and experience possible for the customers. (Discover Hospitality, 2012)

Anderson, C. (2012). The impact of social media on lodging performance. Cornell Hospitality Reports, 12(15).

4 2.3 Social Media …………………………………..… …………………………………………. 5 2.4 Apps and Mobile Devices ……………………..… ………………………………………… 5 3. Application of Online Marketing in a Hospitality Organization (Hilton Hotels) …..

Based on influence of personal experiences, I have chosen to go for hospitality sector there by choosing Travelodge as main focus points in this essay.

The hospitality industry is one of the most interesting and ever growing industries there are, in the hospitality industry there are a few attributes that one must possess in order to survive. What is hospitality? (Mackenzie & Chan, 2009) “There have been different definitions of Hospitality Broadly speaking; Hospitality is the act of kindness in welcoming and looking after the basic needs of guests or strangers, mainly in relation to food, drink and accommodation. A contemporary explanation of Hospitality refers to the relationship process between a guest and a host. When we talk about the “Hospitality Industry”, we are referring to the companies or organizations which provide food and/or drink and/or accommodation to people who are away from

The Working Paper Series is intended for rapid dissemination of research results, work-inprogress, and innovative teaching methods, at the pre-publication stage. Comments are

This report is based on five stars which is related to our subject that is Hotel Management. We have prepared this report when we last visited Hilton Hotel Auckland which is located in the heart of Harbour side. We have fully utilise our time during the visit of this hotel. While preparing this report we have gain many knowledge and ideas of the fine standard hotels. During preparing the report we have chose this hotel to prepare our report because we find many interesting about this hotel. We thought that this is the best hotel to prepare our short project. Moreover, it can give us suitable view and conclusion to the report and utilise our time.

Most people have experienced the hospitality industry. The industry is vast, and constantly changing to meet customer expectations. It is also a very diverse industry, ranging from stays in a five-star hotel to meals in a fast-food outlet.

A typical method is to draw up a list of primary and secondary hospitality attributes. People with relevant demographic characteristics are interview ed to explore their interests, opinions and preferences. Each respondent also ranks the hospitality attributes, and the results are analysed. The relative importance of various hospitality features for different segments is determined in this way, and their marketing implications can then be

In the current economic aura, it is not advisable for the hotel industry to rely on conventional techniques of promoting economic growth and increasing prices which may lead a situation where the travelers may book hotels elsewhere. The hotel industry operates in a competitive market structure and in order to gain competitive advantage, brands, hotel owners and operators must capitalize on social media, mobile and analytics and make their business customer centric. This would help them to gain in the long run.

For this research work, both quantitative and qualitative method will be employed to get all the information on behavior, worth, ideology, views and experiences of the customers. Qualitative method will also be used to get clear comprehension of the hotel management reactions to customer’s needs. This method is best for this research work since the research will be carried out in a particular organization (Glasgow hotel)

As an employee of the hotel, I hope this report can help the hotel's long-term development, improve a lot shortcomings and defects of service, and improve staff quality, service attitude and service level, increase the competitiveness of the hotel.

The advantages of search engine marketing are that 85% of all traffic on the internet is referred from a search engine and about 90% of all users don’t look past the first 30 results. This is really advantages in the that the advertisement will not go on notice and have great potential for revenue. It’s also been said there's a clear measure of return on investment. The disadvantages to this kind of E-marketing is that unless someone goes and search something with the keywords then the advertisement won’t come up. Also, people do not search the web as often as they check their phone so the frequency and the exposure aren't as much as it could be. The advantages of the web 2.0 are that there will be a variance with people's experience with the company and if it is a great experience then they will let everyone know of the amazing service they received from that company. The disadvantages, however, are if the service they received from the company was terrible they will also be sure to let everyone that they know be aware of that. Nonetheless, that’s one of the challenges with services, two different people can be speaking of the same property. however, has two different perspectives. The best way to combat that would be to try and make most people happy so that the overall rating would be acceptable or good. The advantage of the email is that the advertisement is going to the person personal email this makes the guest feels somehow important or connected to the company. Allowing the consumer to be able to up-out of the email with no hustle is also very convenient. According to my experience, they also allow options such as receive emails less frequently, if that's where the issue is. Another great advantage of the emails is that people go to their personal email, and service much more often then they search the web which means more exposure and with that comes a higher probability of

As we all know that hospitality industry has become one of the developing industries across the world. The ratio of tourists is getting increased each and every year which is creating a competition not only in the different hotels but in hotels brands also. Providing the customers best services hotels are doing each and everything uniquely because of having edge in the technology. As hotels are engaging with those customers daily who are very demanding. They want the best customer service from the hotel and not only that provided with best guest facilities (Amenities and supplies needed in guest rooms). As the customers demand increased, due to these demanding customers hotels have to increase their standards this is the point where these

VARIOUS AREAS RELATED TO THE HOSPITALITY INDUSTRY WERE IDENTIFIED AND VARIOUS STRATEGIES RELATING TO THOSE AREAS ARE GIVEN WITH CRITICAL EVALUATION. FOLLOWING ARE THE AREAS