The Verb “Google” Has Become A Staple In The Majority Of

1581 WordsApr 4, 20177 Pages
The verb “Google” has become a staple in the majority of internet user’s vocabularies; dominating as the preferred method for Internet searching. Google is used by many individuals for varying reasons; the academics using it for their research, to the public using it find a place to eat or how to cure a common cold. This paper briefly outlines the history of Google beginning with its inception in 1996 following with an explanation of search engine algorithms, and more specifically PageRank. Lastly, it will cover how public receive their information through these algorithms, and the limitations and difficulty users may experience while searching. At the beginning of 1996, Google was conceived when Sergey Brin and Larry Page began to…show more content…
These algorithms are how search engines regulate whether a website is genuine or just spam, whether it contains any notable data that users would be interested in, as well as other features to organize a results page (“What is Search”, n.d.). When first conceptualizing Google, then called Backrub, Brin and Page had the goal that this search engine would “[analyze] the ‘back links’ or the links that point to a Website to assist in the value of how a particular site will be weighted in the final results,” leading to Google’s PageRank formula (Robison, 2007). Named after Larry Page, PageRank rests at the centre of Google’s “well-known and widespread search engine,” thus becoming the most successful search engine algorithm developed yet (Robison, 2007). PageRank proved to be efficient in ranking information by assessing the subject matter in correspondence to the rest of the content (Paparo, Müller, Comeelas, & Martin-Delgado, 2014). PageRank allowed Google to move ahead of other search engines as the most used because of its unique way of filtering content. While other search engines were built on the subjective criteria of the material featured in the pages, PageRank “had an objective character… [with the idea that] the importance of a page is given by how many pages link to it… [making it] dynamical while other approaches are static and subjective with the respect to the contents of the pages”

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