The Vermont Teddy Bear Co., Inc.: Challenges Facing a New Ceo (Ifas and Efas Tables Included)

2126 WordsNov 23, 20059 Pages
In your text read Case 27, "The Vermont Teddy Bear Co., Inc.: Challenges Facing a New CEO" (pages 27-1 through 27-22). Using the case, your readings, the Cybrary and the Internet, develop both an EFAS (External Factors Analysis Summary) Table and an IFAS (Internal Factors Analysis Summary) Table. It is important that you submit with your tables a description of both your environmental and internal scanning process, including what factors you considered and why. • Explain the strategic management process within the global environment. • Conduct various environmental analyses as they relate to an organization. • Describe the role of corporate governance in strategic decision making. The Vermont Teddy Bear Co., Inc.: Challenges…show more content…
101). External Factor Analysis Summary Table Opportunities/Weight/Rating/Weighted Score/Comments Bear Market/.20/3.50/.70/Remains profitable Retail Stores/.10/2.0/.20/Created new awareness Offshore sourcing/.15/4.0/.60/Allowed increased profits and reduced prices "Edgier" look/.20/4.5/.90/Expanded market Small Village /.10/2.0/.20/Opened Teddy Bear market to Common guided tours in a "Bear" town Threats Choc., Flowers etc./.20/4.0/.80/Well positioned Disney Pooh-Gram/.10/4.5/.45/Bargained to share 2 CEO 's in 4 years/.05/4.5/.225/Company growth and cost cutting Total Scores/1.00/-/4.075 When creating the EFAS Table I found Bear-Grams, Retail Stores, Offshore sourcing, Creating an "edgier" look and the small Teddy Bear Common to be opportunities that were created by scanning the external environment of VTBC. Following are my reasons: 1.<Tab/>The Bear Market is so big, that there 's no recorded number of how many are sold a day throughout the entire market. Despite the huge market, Vermont Teddy Bear Company has remained as a front runner and their bear is as recognizable as the President it was named for, Theodore Roosevelt. 2.<Tab/>Retail stores did offer a new chance for expansion and growth. It allowed customers to purchase the product by sight, rather than over the phone. It also brought a visual awareness that was missing in

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