The Video Gaming Industry : Microsoft, Sony, And Nintendo

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Introduction:
For several years now, the video gaming industry has been in a lockdown between three giant corporates – Microsoft, Sony, and Nintendo. For most part of the industry’s history these three firms have been competing endlessly for higher market share, more customers, and outselling each other. This form of competition can best be called a Red Ocean. Red oceans refer to the known market space – all the industries in existence today. In red oceans, industry boundaries are clearly delineated and accepted, and the competitive rules of the game are known. Companies try to outperform their rivals to grab a greater share of existing demand, usually through marginal changes in offering level and price.
It can be said, that Nintendo too was once part of this Red Ocean. But in the past years (specifically since 2006) the company has taken huge leaps in getting ahead of their rivals and taking hold of the market by making their counterparts irrelevant. This has mostly been due to the firm’s launch of the Wii. For many years, before the launch of the Wii gaming console, Nintendo spent most of its time playing catch up with Microsoft, and Sony, with its last success being the “Gameboy” in the 1990s. But in 2006, this company came up with something which not only brought them immediate success, but also paved the way for new innovations and ideas in the gaming industry, which had become dry of new inventions, as companies only thought of outselling each other, rather than

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