The Vision Of The Outdoor Segment

905 Words Aug 11th, 2015 4 Pages
1. After studying this weeks readings, identify a large-scale change initiative in which you have been involved or observed. Briefly describe the initiative and then analyze that effort across the advice and experiences documented in our chapter three reading: "Get the Vision Right." Finally, identify what areas of the initiative were least effective. In your writing, discuss how these areas could be improved through the employment of the advice shared in our readings.
In regards to a large scale change initiative that I have been a part of would be when I kick off a marketing plan for a upcoming project. At this point in the project I am creating the urgency for the team to begin working towards the goal. Within this marketing plan I will share the vision of the company and also the vision of the outdoor segment. After doing this I also share with the team the positioning statement for the product. Creating a strong positioning statement can be crucial to the launch and acceptance of the project. When creating a positioning statement similar to the vision you need to keep a few key elements in mind. First, this statement needs to have a target. You need to identify who the company is looking to market to. Secondly you will need to put the category of business for reference. The third part of the positioning statement it that you need to inform the customer to the benefit that your product brings to the business. The last ingredient for the position statement is…

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