The Walt Disney Company Analysis

873 Words4 Pages
“The Walt Disney Company is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.” (The walt disney, n.d.) At year end of 2013, the company had net revenues of $45 billion, up from $42.3 billion the previous year and net income of $6.1 billion, up from $5.7 billion the previous year. ("Walt disney co," 2014)
Enterprise Risk Management Risk management is a way for firms to grow and create value. Enterprise risk management programs give organizations the tools they need to make quicker decisions with confidence. Steven Hunt, vice president of research at Forrester Research states,
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(Gusman, 2008) An example of cost savings for Disney was at the Walt Disney World Resort in Florida. After implementing their multifaceted loss control and safety program, the OSHA frequency rate fell 60.3 percent from 2002 to 2007. (Gusman, 2008) During this same time period, the lost-time frequency rate fell nearly in half. (Gusman, 2008) Work related injuries are inevitable, but Disney has programs in place to get employees back to work as soon as possible. They focus on helping employees to stay employed during their recovery process by helping to minimize their time away from work. They believe “it is not only important to know limitations, but it is also essential to know what the injured worker can do.” (Gusman, 2008)
Park Safety Another way Disney manages risk is by implementing safety programs at their parks for customers. Visitors to Disney parks receive safety-themed literature filled with Disney characters. (Bradford, 2005) Parks also have safety trading cards that customers can collect, as well as activity books for children with safety reminders. Disney understands that in order to get their message across they have to be creative. Children will not normally read a safety manual, but they will enjoy an activity book that has safety messages in it. Another safety feature in their
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