The Walt Disney Company

1449 Words6 Pages
his own brand of architecture that he could peddle to the masses and, after time, his corporate investors. The Walt Disney Company, has since become an empire, and from the help of Michael Eisner during the Disney decade, a brand that cannot be easily avoided. Its presence has sprung up world-wide with no indication of slowing. The parks have transformed into a vernacular that can set up shop in any international environment. Unlike the buildings we commonly design today, Disneyland’s have little regard to their context with a plain and simple desire to colonise for consumerism. Its average set-up remains American at heart, staying true to the values that Walt enforced within the appropriate setting. Yet, immigrant theme parks are erected…show more content…
Walt purposely strayed from the architectural world as much as possible, with his friend Welton Becket telling him “no one can design Disneyland for you. You’ll have to do it yourself.” (1997 p.58) The result is a staged set found commonly in a back-lot of Hollywood. Its structure and design, impression and trickery all indicate that this form is made to be theatrical with its actors, the masses that populate Disneyland and its props, the attraction and rides. The Buildings, in truth, are basic in construction but elaborate in design like the unknown teenage entertainer performing behind an iconic character costume. They are truthful in that their composition evokes happiness from the paying customers that expect as much, yet the buildings try exceptionally hard to disguise the efforts put in place to make them as appealing as possible. After reading various criticisms on the Disney parks, it is clear that many researchers and journalists experience a shift in opinion after understanding the logic behind the magic. Its architecture is tainted with a memory of crass decisions and overly-planned projects designed to peddle products to the consumers; ensure high expectations to the common devotee; and of course maintain a title that could only exist in an artificial landscape: ‘The happiest place on earth’. In short, Disney’s Designs are architectural

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