The Walt Disney Company

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EXECUTIVE SUMMARY The Walt Disney Company is the indisputable leader among international entertainment companies. It encompasses an array of cable, radio and broadcast. It produces animated films, live stage plays and musical recordings. It owns various parks and resorts, vacation clubs and cruise lines. Also, a great variety of consumer products is provided by the company. Geographically, the company operates in Europe, Latin America, North America and Asia Pacific. This work includes the analysis of external environment which have an influence on The Walt Disney Company. External environment includes political, economic, social and technological factors. This analysis will help to choose valuable strategic decisions, which may be…show more content…
government to produce educational films. These projects were so profitable and interesting that studio is completely refused to continue work on film about Mortimer Mouse, which was popular at that time. During World War II commissioned by the government Disney continued to produce educational and propagandistic cartoons. “Education for death”, “Der Fuehrer’s Face”, “Commando Duck” and other anti-German and anti-Japanese films became so-called weapon to fight against fascism. Especially a lot of educational and guidance films were produced for Navy and Air Force. Actually Disney became a military business. Despite the fact, that these works didn’t bring any high income or pleasure, they helped to become free from worries about the future and with this help to relax the creative force. Political factor as well influence another Disney Company’s division – Parks and Resorts. As the name of Disney undoubtedly creates associations with America, then attendance of Disney lands is closely connected with people's attitude to this country. For example, the attendance of European Disneyland has decreased because of two reasons, firstly, because of local reason – the new attraction was not paid off and secondly, because of global one. America is no longer associated with “American Dream” (country with great potential, where everyone can get what he wants). Nowadays, it is rather associated with country with great ambitions, which try to influence world politics

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