The Walt Disney Company Is Roughly A $50 Billion Dollar

1601 WordsFeb 16, 20177 Pages
The Walt Disney Company is roughly a $50 billion dollar corporation. Since 1923, they have branded their business into media networks, parks, resorts, studio entertainment, and consumer products. Disney’s founder, Walter Elias Disney hoped to have a, “Place that’s as clean as anything could ever be, and all the people in it are first-class citizens, and treated like guests” (Walt Disney World Webpage). Disney strives to keep his legacy alive by maintaining his original aspirations for the company, as well as creating stories, memories, and experiences everyday. The study of organizational culture involves interpreting the meaning of different symbols and artifacts. The Walt Disney Company is well known for their organizational culture, as…show more content…
When applying to a job, it is common to find a business that your own beliefs and values align with. In the case of the Walt Disney Company, it is the second largest media conglomerate in the world, making them a prestigious company to work for. Within their website and social media accounts, they make their company goals, objectives and aspirations easily found. By keeping these practices, principles and policies transparent to the world, it helps maintain their reputation of a trustworthy corporation. This is good insight for someone who might be interested in working for them one day, as they do not want to appear to be sneaky or vague with their policies and reports. As they broadcast their ideas, beliefs, and values regularly in their media accounts, it is easy to see how their employees all represent similar values. The Walt Disney Company lives by the words of making magic. Although unfortunately they do not mean magic in a literal sense, the company strives to create once in a lifetime experiences. They use the idea of ‘creating magic’ to broadcast their commitment to exceptional customer service company wide. The concept of keeping close and positive relations to the customer ties into Thomas Peter and Robert Waterman 's book, In Search of Excellence: Lessons from America’s Best-Run Corporations. Their research states how, “One of the basics of excellence is to remember that

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