The Walt Disney Company Is Roughly A $50 Billion Dollar

Since the 1930’s, the Walt Disney Company is known for producing characters, images, as well as stories which have created happiness for audiences around the world. This corporation has grown from a small cartoon studio run by famous Walt and Roy Disney to a million dollar business. In Janet Wasko’s novel, “Understanding Disney”, Wasko explains Disney as corporation calling it “The Disney Empire”. Throughout her novel, Wasko argues that Disney is set up like a typical profit seeking corporation, as well as creates and manufactures fantasy, and lastly re-invents folk tales by “Americanising” them.

One company recognized worldwide for its family oriented services and performances is The Disney Company. The values instilled by The Disney Company (Disney) are one of the biggest contributers to its success. The following will discuss the origins and subsequent evolution of personal and workplace values and will explain how the individual values drive the actions and behaviors. The paper will also analyze the alignment between persoanl values and actions and behaviors as well as the degree of alignment between Disney’s stated values and its actual plans and actions. Finally the paper will explain and analyze the degree of alignment between personal values and the values of Disney as reflected by its plans and actions.

The Walt Disney or simply ”Disney” is an American mass media corporation, it was founded be Walt Disney and his brother Roy o Disney in October 16 1923. It is one of the biggest animation industries with it’s hand in live-action film, television and theme park. The company current name was came in 1986 and expanding in different area’s like theater, radio, music, publishing and online media. It is one of the biggest organization which has many product of it’s different sectors. From television to media to theme park to publishing it has many hands. It is the leader in animation industries. Now it is one of the leading organizations with annual revenue of 45 billion. It was Walt’s understanding that coordinating the talents of the people he hired, and pointing them at the direction of his ultimate goal was his most important job. Walt was an innovative and visionary man that used his animation background to co-found, manage, and set the platform for The Walt Disney Company’s future. Disney has five main

The Walt Disney Company is considered to be one of the most active family entertainment companies in the world. Primarily Disney became known as an animated film company and a cartoon creator. Later, the company expanded its range of activities into other markets through the Disney stores and theme parks around the world. The Walt Disney Company’s key objective is to be the world’s premier family entertainment company through the ongoing development of its powerful brand and character franchises.

Introduction The Walt Disney Company is an American diversified multinational mass media corporation. It is the largest media conglomerate in the world in terms of revenue. It generated US$ 42.278 billion in 2012. Disney was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. The Walt Disney Company operates as five primary units and segments: The Walt Disney Studios or Studio Entertainment, which includes the company's film, recording label, and theatrical divisions; Parks and Resorts, featuring the company's theme

The Disney Corporation is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. (Disney Corporate, 2009). This company did not become one of the leading corporations in the world without hard work, an extreme dedication to the mission and core values of the organization, and the successful application of the four functions of management: planning, organizing, leading, and controlling. Many internal and external factors may have a direct impact on the four functions of management like: globalization, ethics, and innovation.

Disney strives to maintain a workforce that reflects open opportunity, where everyone is at an advantage by the company potential.

The Walt Disney Company does well to open a wide scene of items purchasers of any age can identify with. Disney, together with its auxiliaries and associates, is a main enhanced global family stimulation and media endeavor with five business fragments: media systems, stops and resorts, studio diversion, purchaser items and intelligent media. Expansion is a basic viewpoint to improving an organization's gainfulness and development.

In this paper, we will explore the magical experience of Walt Disney Company through the structure and symbolic frames based on the Bolman and Deal?s individual lens. The structural frame focuses on the architecture of an organization and other features like: rules, regulations, goals, policies, roles, tasks, job designs, job descriptions, technology, chain of command, vertical and horizontal coordinating mechanisms, assessment and reward systems, and many more (Bolman, L., & Deal, T. 2013). The symbolic frame focuses on the culture, meaning, metaphor, ritual, ceremony, stories, heroes and inspiration of the organization (Bolman, L., & Deal, T. 2013). On this analysis I will also explain the organization?s strengths, weaknesses, opportunities and threats that impact the leadership, partners, employees and community internally and externally.

Disney has become a marketing goliath and the #1 entertainment company in the US. They have been able to develop a creativity-driven philosophy that over time was tempered by financial responsibility and that benefitted from powerful synergies between its divisions. From the very beginning, Disney has been synonymous with innovation within the children’s entertainment industry, from their introduction of animations with synchronized audio, full-length animated feature films and then later into theme parks and on-ice and Broadway shows. One important element of Disney’s success was the extent to which they integrated and expanded into different

This image has been developed and built throughout decades. While they have been developing this brand they have also been given the title of being ethical and having outstanding values. Disney has created a family-oriented atmosphere that parents have come to appreciate since the company was established. Becoming a diversified company throughout the years would be Walt Disney’s second strength. Since the beginning, Disney was the largest media and entertainment company in the world. Some of the most popular products and services Disney owns is Star Wars, Marvel, and even ESPN. When a company is capable to spread its line of work like Walt Disney has, there is an unlimited space for success. However, with these strengths comes weaknesses as well. For instance, even though Disney has took over the ESPN network there have been nearly eight million people unsubscribe. This has nothing to do with the fact that Disney owns it, but because people are turning to internet for streaming sport functions. Unfortunately, under this circumstance Disney is still affected dramatically. A second weakness would be how unpredictable customers are. Since Disney solely exists because of their customers they must adapt to changes in tastes and preferences. Not only this, but being in the entertainment industry Disney customers expect to see new movies and attractions. To be in this industry it is difficult to constantly be

In the last decades, the number of major corporations that manage to control media has decreased significantly, resulting in a high concentration of ownership. In 2011, only six media companies were responsible for 90% of the things we saw and heard on a daily basis compared to fifty companies in 1983 (Lutz, 2012). The Walt Disney Company is one of them. In this report, we will take a look at how the Company has succeeded in growing into the media corporation it is today.

The Walt Disney Company is known far and wide as a major source of entertainment and the embodiment of family values. Throughout the years, Walt Disney studios have supplied millions with wholesome, child oriented entertainment with iconic characters such as Mickey Mouse, Snow White, and of course Alice in Wonderland. From humble beginnings, the Disney Company grew with leaps and bounds throughout the years to include numerous theme and amusement parks, movies, and production studios and the Disney stores. While the general management of the company has changes over the years; the core values of the company

Walt Disney’s massive company, which embodies theme parks, resorts, movies, and television, slowly sprouted from less-than birth of Mickey Mouse. The Walt Disney began its franchise reign of the entertainment industry in 1928 with Mickey Mouse and Minnie Mouse made its debut in select short films, the most notable being Steamboat Willie (Gamble 2014). Since then, even decades after Walt Disney’s actual death in 1966, Mickey Mouse has been the central icon around the world for this organization dedicated to bringing fantasy into the realm of reality. The Disney Company has been able to successfully incorporate the famous “mousey” emblem into to the ever-changing culture as a universal sign of quality entertainment for children and adults alike. Additionally, multiple product lines that have spun off of Mickey’s reputation combined with a transnational strategy have facilitated the organization to swell from a small animation studio to one of the most widely recognized and highly acclaimed trademarks worldwide.

As Walt Disney Company is famed for its creativity and strong global brand, Disney appear to create value in its business primarily through a differentiation strategy.