The Walt Disney Company

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The Walt Disney Company A Business Environment Analysis By Rebecca Newman, Kendra Nicastro, Todd Harris & Rick Brown The Wide World of Disney: Defining The Walt Disney Company’s Domain The Walt Disney Company is an internationally recognized and renowned power player in the entertainment industry. Disney categorizes its operations into four key divisions: Studio Entertainment, Parks and Resorts, Consumer Products and Media Networks. Each division under The Walt Disney Company’s umbrella provides distinct products and services and caters to diverse market segments. All divisions, however, are united in their creative and imaginative efforts to “reach hundreds of millions of people worldwide and provide them with incredible…show more content…
(The Walt Disney Company 10-K, 2005) Financially, comparing the Studio Entertainment division to other Disney divisions, Studio performed the worst. It still generated a profit, but management was not pleased with the results. The decline of the Studio Entertainment division was primarily due to an overall decline in DVD unit sales. The success of Studio Entertainment operations depends heavily upon changing public taste and preferences. In addition, the operating results of the Studio Entertainment division fluctuate due to the timing and performance of releases in the theatrical, home entertainment and television markets. Release dates are determined by several factors, including competition and the timing of vacation and holiday periods. A significant international factor is The Walt Disney Company’s ability to exploit and protect rights in its content, including its motion pictures, television programs and sound recordings. International competition is affected by the strength and effectiveness of intellectual property laws in the United States and abroad. Inadequate laws or enforcement mechanisms to protect intellectual property in a country can adversely affect the results of The Walt Disney Company’s operations, despite its strong efforts to protect its intellectual property rights throughout the world. In addition, some technological advances, such as

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