The Walt Disney Company

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The Walt Disney Company;
A Dream and a Mouse


Throughout its history, the Walt Disney Company has seen both struggle and success. Today the company continues to expand both globally and within its current business segments with new projects and acquisitions. In a struggling economy that has lent to the fall of other major companies, the importance of realistic and useful information is necessary to estimate the current and future financial stability for a company’s investors and creditors. This paper reviews the history of The Walt Disney Company, and summarizes the information provided in the company’s 2011 annual report. Through horizontal, vertical and ratio analysis comparisons are made to determine if the
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He and his famous friends, including Donald Duck and Minnie Mouse, are known across the globe, lending to the success of the chain of Disney themed stores, first opened in 1987. To this day, the Company continues to utilize the recognition and popularity of its brands and characters to increase its revenues (“Disney History,” (n.d.)).

After fourteen years of cartoon short films, The Walt Disney Studio created its first feature length animated movie; Snow White and the Seven Dwarfs which debuted in 1937 (“A History,” 2000). With the success of that film as encouragement, the company took on more projects for feature length films, and to date has created hundreds of films both animated and live action.

In 1940, Walt Disney Productions become a publicly traded company and issued its first stock. However, after years of effort to create a successful production studio, Walt Disney is said to have still been unsatisfied with the companies’ achievements (“A History,” 2000). Against the advice and reservations of others, he developed an idea for a “theme park” like no other (“A History,” 2000). Disneyland opened in 1955 in Anaheim California, and what some believed to be “Walt’s folly” became a lucrative and prosperous part of the company (“A History,” 2000). Walt Disney believed "Disneyland will never be completed. It will continue to grow as long as there is imagination left in the world” and his ideals continue to be followed (Disney, 1999). Today, the

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