The Walt Disney Company: The Entertainment King

An organizational design of the Walt Disney Company has a horizontal structure. It is seen in the departmentalization or subdividing into smaller units. The company is currently organized with certain key companies – all brand names – dominating each division. “The business departments of Disney Company are then grouped according to the product and this is a good example of a divisional approach” (Mannheim, 2017). Although each division assigns their executive officers different

In this case, ever since Michael Eisner took over the company after the passing of the founder of Walt Disney and a number of ineffective Chief Executive Officers (CEO), the company has reached a high profits and search for monarchic power. Hence, this led to outstanding financial performance and he even expanded the theme parks. Moreover, the company has met the aim of the company which is to make the company successful by producing unique entertainment experiences of high quality and creativity.

The success of movies and television programs were due to diversity and distribution. It does its own distribution and targets several markets from children to adults. Finally, the Disney character consumer product sector, which includes clothing, home goods, and toys, has been an extremely important asset to the company. For example, by establishing deals such as an agreement with Mattel, Disney was able to manufacture more than 14,000 Disney licensed products. Furthermore, Disney expanded it’s retailing by opening up Disney stores.

Since its humble beginnings in 1923, the transformation and transition of The Walt Disney Company has been staggering. The ability of the organization to integrate and excel in so many business areas is admirable and should be respected on many levels. Michael Eisner’s crucial role in the turnaround of the organization since his arrival in 1984 is valued on many levels, but over that last few years, he has taken many missteps in properly managing the organization. Although Eisner often vocalized his want for Disney to effectively “manage creativity,” the strategy he implemented while CEO did not reflect this want, and over time dismantled the creative core of Disney, and essentially depleted all the synergy that he had created in his early

Disney: a company focused on providing entertainment and “magical” experiences to families around the globe. But Disney has not always been all glitz and glamour. At one point in history, The Walt Disney Company was not seen as magical by any standards. Michael Eisner was CEO of The Walt Disney Company from 1984 through 2005. His time as CEO was a very controversial topic amongst those involved including those within Disney corporate, the Disney family, and even the public. Many people hated what Eisner was doing with the company, and they believed he was only hurting The Walt Disney Company even more, while others were amazed at the process Michael took to pull Disney out of the wreckage it was in. The Walt Disney Company encountered many struggles in finances and infrastructure through the Disney “dark age” in the 1970s, but with exchanges between Michael Eisner and The Walt Disney Company corporate, the company was able to not only be salvaged, but replenished with new life and brought back to it’s former glory.

The Walt Disney Company has evolved from a wholesome family-oriented entertainment company into a massive multimedia conglomerate. Not only is Disney a producer of media but it also distributes its and others’ media products through a variety of channels, operates theme parks and resorts, and produces, sells, and licenses consumer products based on Disney characters and other intellectual property. CEO Michael Eisner has been instrumental in many of these changes. How can such extensive changes occur while trying to maintain the Disney brand?

The result is a staged set found commonly in a back-lot of Hollywood. Its structure and design, impression and trickery all indicate that this form is made to be theatrical with its actors, the masses that populate Disneyland and its props, the attraction and rides. The Buildings, in truth, are basic in construction but elaborate in design like the unknown teenage entertainer performing behind an iconic character costume. They are truthful in that their composition evokes happiness from the paying customers that expect as much, yet the buildings try exceptionally hard to disguise the efforts put in place to make them as appealing as possible. After reading various criticisms on the Disney parks, it is clear that many researchers and journalists experience a shift in opinion after understanding the logic behind the magic. Its architecture is tainted with a memory of crass decisions and overly-planned projects designed to peddle products to the consumers; ensure high expectations to the common devotee; and of course maintain a title that could only exist in an artificial landscape: ‘The happiest place on earth’.

The company chosen for this research paper is Disney. Fortune 100 companies are the business tycoons in America’s corporate world and The Walt Disney Company is one of them. Walt Disney is an American company in the field of media and entertainment. The Walt Disney Company is an enterprise of five business segments: Media Network, Parks and Resorts, Studio Entertainment, consumer product, and interactive media (The Walt Disney Company). It has been eminent in the field of entertainment for more than 9 decades. Walt Disney has succeeded in maintaining the quality of its entertainment programs since its foundation. ‘Beginning in the late 1920s and with accelerating speed over subsequent decades, the multifaceted Disney enterprise flooded in the United States and indeed much of the globe with short cartoons, feature-length animations, live-action films, comic books, record nature documentaries, television shows, colossal theme parks, and

As with any company, strong beliefs, values and communication are needed in order for a company to succeed. Founded in 1923, the Walt Disney Company has maintained these strong beliefs, values and communication needed to ensure its success today. The success in employee training with the Disney Institute has led to other companies seeking their help (Sparks, 2007). This just strengthens the fact that Walt Disney Company has never wavered from its mission to be one of the world’s leading producers and providers of entertainment.

The Walt Disney Company is an internationally recognized and renowned power player in the entertainment industry. Disney categorizes its operations into four key divisions: Studio Entertainment, Parks and Resorts, Consumer Products and Media Networks. Each division under The Walt Disney Company’s umbrella provides distinct products and services and caters to diverse market segments. All divisions, however, are united in their creative and imaginative efforts to “reach hundreds of millions of people worldwide and provide them with incredible

The Walt Disney Company, together with its subsidiaries, is a leading diversified international conglomerate media and entertainment company that creates and distributes entertainment across multiple business segments. The company tends to maximize profits by promoting its concepts and products to all of its business segments. By creating an illusory dreaming world among consumers, Disney subtly shapes and influences them into desiring what the company creates for them, and thus successfully encourages consumers to define themselves through consumption. In this paper, it mainly discusses The Walt Disney Company’s operations and Board of Directors so as to arrive at a better understanding of the company as a whole.

The Walt Disney company can be seen as a highly diversified company. Over the years, it has pursued a wide range of diversification strategies that we can enhance:•Horizontal integration: obviously, Walt Disney has invaded several markets, diversifying its offer to many fields. In 2000, we can find five big main fields of action where Walt Disney operates: Media Network, studio entertainment, theme parks and resort, consumer products and internet and direct marketing. Moreover, each of these categories is itself divided in other categories characterized by the

The Walt Disney company can be seen as a highly diversified company. Over the years, it has pursued a wide range of diversification strategies that we can enhance:•Horizontal integration: obviously, Walt Disney has invaded several markets, diversifying its offer to many fields. In 2000, we can find five big main fields of action where Walt Disney operates: Media Network, studio entertainment, theme parks and resort, consumer products and internet and direct marketing. Moreover, each of these categories is itself divided in other categories characterized by the

The business of Walt Disney is functioning into some major segments as discussed earlier in Part 1. Walt Disney is an American company, born and flourished in America. The business operation of the company is massive in the USA.

The differentiation of Disney’s product lines has been a key component to the company’s surmounting accomplishments. Hotels, resorts, cruise lines, theme parks, and the beloved live-action and animation films with their respective characters are the fundamental attractions for the organization. Other lines comprise of music, television broadcasting and production, live theatrical productions, children’s books publications, interactive media, and retail