The Des Moines Art Center was established in 1948 in Des Moines Iowa. It’s a nonprofit institution with a various collection of sculpture, painting, modern art and mixed media. It’s not only a museum, but also a community school. Their school has over 3000 students and about 300 classes a year. The class grouped by age from children to adults. Include painting, printmaking, sculpture, ceramics and jewelry. Aiming to help children and adults explore their interests
In business there are strategies that need to be fulfilled. Starting a business or health care organization we need to use strategy planning. In the strategy planning of our business or health care organization we need to map out the mission, vision and goals that we want our business or health care organization to meet. My paper is going to be on the Veterans Health Administration strategy planning. This paper will review their internal and external assessments, competitive marketing analysis, identification of stakeholders, an overview and assessments of services provided, competencies and
This case has many different narratives, it begins with the history of the center, highlights the departure of what is considered its founder, and places emphasis on his replacement, who was second in charge during his tenure. It goes into depth about the selection committee, and how they vetted four different candidates before choosing the eventual replacement. The study describes how important the Walton Art Center has been for the community and its emphasis on education. One of the critical issues that could be deduced from this scattershot article involves how future challenges for the center will be placated upon revising the programming to reflect current vital issues. Businesses, whether for-profit or nonprofit, must continuously revamp their approach to ensure that they remain well-versed in current trends that can enhance their business opportunities.
Differentiation strategy is generally reserved for companies with a clear competitive advantage. Companies such as Mercedes and Apple employ this strategy. Differentiation strategy is demonstrated when a company provides value to customers through unique unique features and characteristics of a company's products rather than by the lowest price (Open Learning World 2010).
The differentiation strategy aims at creating a service that is unique. The key is to be viewed as valuable by the customer. According to Porter corporations should not focus their corporate energy into being better than their competitors, instead, try to be different. Benchmarking the competitor can result in what Porter describes as the competitive convergence, where, to the customer, everyone looks like everyone else. For”Broadway’s Café” to stay competitive in 21st century their strategy should be about performing different activities from rivals or similar activities differently.
I chose a multi-regional, focused differentiation strategy tailored to match the differing competitive conditions and actions of rivals in the North America, Europe-Africa, Asia-Pacific, and Latin America regions. In years 11 through 16, my strategy focused on “upscale buyers wanting products…with world class attributes.” (Thompson, Peteraf, Gamble, & Strickland, 2012) I chose this strategy because the cultures represented in my demographic are radically different, thus I believed we needed a strategy that catered to those differences. This focused strategy concentrates on
This business case analysis explores the theme of strategy by examining the career of Madonna, the world’s highest earning female entertainer, and one of the most business savvy women in the world . The case analysis identifies the impact that strategy can have on successful performance, and that it can be applied to both individuals as well as organizations. As we see in the example Madonna demonstrates that strategy is not about creating a detailed plan, but about establishing an overall direction that has clear goals, understands the competitive environment, appraises resources, is effectively implemented, and easily adaptable.
Differentiation approach refers to the organizations unique designing creations. These approaches appeal to the customers who prefer upscale and exquisite specialty products or services. These include
In 1985 Michael Porter surmised that a market can be subjected into different strategies, thus, three variations of competitive advantage were born. The differentiation strategy is the focus for the purpose of this paper. Furthermore, the differentiation strategy in its most exposed form is a strategy that places prominence toward the brand name and advantage is the prestige that follows. This type of angle draws in a specific high-end consumers which in turn sets its corner of the market apart from its competition. Additionally, in this advantage there is a uniqueness perceived by the consumer, industry wide. The differentiation strategy is distinct in attributes indescribable by price but all the same customers are more than willing to pay a premium for the product or service. Firms that are successful in this advantage are fully equipped with a product development team high in creativity and innovation. Additionally, this strategy is only able to be an advantage if a firm is able to access an unlimited amount of research.
In differentiation strategies, the emphasis is on creating value through sustainable uniqueness. This can be achieved through product innovations, superior quality, or superior service, which is then sustained and leveraged through creative advertising; brand-building and strong supply chain relationships. Another requirement for a successful differentiation strategy is that customers must be willing to pay more for the uniqueness of a product or service than the firm paid to create it. A differentiation strategy will lead to higher firm performance only if buyers value the attributes that make a product or service unique enough to pay a higher price for it or if they choose to buy from that firm preferentially. If
Differentiation can be achieved in a variety of ways: unusual features, responsive customer service, rapid product innovations, technological leadership, perceived prestige and status, appeal to different tastes, and engineering design and performance. Methods of controlling costs, however, may be limited. The ability to price differentiated products competitively will be important for reducing upward pressure on customer prices so that they do not exceed the level customers are willing to
Another generic competitive strategy is broad differentiation strategies. According to Thompson, Strickland, and Gamble, in “Crafting and Executing Strategy”, broad differentiation strategy is seeking to differentiate the company’s product offering from rivals in ways that will appear to a brad spectrum of buyers. A company attempting to succeed through differentiation must study buyers’ needs and behavior carefully to learn what buyers consider important, what they think has value, and what they are willing to pay for. Then the company has to incorporate buyer-desired attributes into its product or service offering
Strategic Planning is the process by which leaders of the particular organization make a choice and decide to set up different strategies that will enable the organization to achieve better performance and continue on the path of success. The framework of the strategic planning can be defined as the social role of the organization, environment, technological and human resource factors all working as one in order to achieve the goals set in place by the organization. In the case of a non-profit organization, like Goodwill industries, where the industry sector is tremendously diverse in terms of the work Goodwill undertakes, the organization still needs a strategic plan. The way that a strategic plan is developed depends on the requirements for strategic planning in non-profit organizations, just as for profit organization, can and always should be designed to bring success, remain profitable, and avoid failure and misuse of much needed resources.