The Way to Penetrate Customers’ Minds by Old Spice Advertisement

921 WordsFeb 24, 20184 Pages
The Way to Penetrate Customers’ Minds by Old Spice Advertisement Old Spice print advertisements are incredibly popular in the modern society, due to its sensational and eye-catching graphics. Old Spice’s advertisements remarkably contributed to raising its volume of the sales up. According to his article “Hey, Old Spice Haters, Sales Up 107%,” David Griner, a reporter in Ad Week, states that the sales of Old spice has jumped 107% in 52weeks. Its tremendous strategies are worthy of an in-depth analysis since it is an unprecedented improvement. In addition to the sense of humor that the advertisement contains, Old Spice Corporation has endeavored to incorporate currently popular actor, and many connotations, based on a clear understanding of the contemporary American culture and belief. In the United States, football means something more than the most popular sports in the country. It fully integrates popular American culture throughout the decades. The Super Bowl, which stands for the championship games of American football, is largely a shared experience, when Americans inordinately choose to spend this day in the company of friends. (Freidman). For example, there are a myriad of sports bars in the United States, which primarily broadcast NFL leagues, and it is difficult to find seats when games are being played. Writing in his magazine “Christian Century”, Joseph L. Price, Professor of Department of Religious Studies at Whittier College, stated, "There is a remarkable sense

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