The Web Tracking Analysis Before And After Web Design Revision

The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

Keywords— Internet, User studies, worldwide web, Systems analysis, Data mining, visitors behavior, web analysis, web metric, Google Analytics, visitor tracking.

In the world of technology that we live in today has forced companies in almost every industry to use whatever tools that are available to help them be competitive in their business industry. There are a few ways to do this, one of those ways is the use of Web analytics, which is the collection of raw data from users browsing habits and then taking the raw data and assemble the data into clear comprehensive results. This type of analysis is very useful for companies, as it helps them learn what users are doing and their habits and the best way to target these users.

When you engage and visit our Site, we may collect and store some or all of the following; the IP address that you used to access the Site, date and time, IP address of the web site from which you linked to the Site, names of files and words searched on our Site, pages and items clicked on our site, the browser you used, and operating system used. This information is gathered and collected to measure the number of visitors we have on our site, the various sections of our site they engage, which is done to identify the performance of the system and

Unique visitors counts are important in determining between new versus returning site user traffic. This data is helpful for counting hits to the landing page, and beneficial in counting hits to other pages within the site as well. High traffic, and high returning traffic numbers are indicative of a healthy on-line business. The more frequently a user visits the site, the more opportunity that they have to make a purchase. George Blitzer of Kommerzen.com indicates that more than one-third of traffic should represent repeat visitors. He also notes that rewarding these visitors with a loyalty program is a great incentive to keep them coming back.

According to the results from Google Analytics for East Sussex County Council (ESCC) ’s website, this site had 1,920,834 visitors during 1 April 2014 to 31 March 2015 as shown in Figure 1, there was slightly changed in the number of sessions in each month, which had a total 3,555,289 sessions. During school admission period in September, this website providing school information that had the highest sessions with 343,560 sessions. The total number of visitors had 247,183 sessions, which was the lowest number in December due to Christmas holidays.

The Internet — a fascinating place jam packed with things to read, to watch and to download. According to the ISC Internet Domain Surveys, the number of registered website domains doubles every 2-3 years. There are over 625 million registered domains in their last survey conducted in January 2009. Greater than 1.7 billion people use the Internet and the majority of usage since the creation of peer-to-peer (P2P) file sharing protocol (from 2003-2006) has been to download audio and video files via these networks. However, since 2007, HTTP web traffic retakes the number one position in bandwidth usage.

In addition to these features, Web analytics may include tracking the clickthrough and drilldown behavior of customers within the Web site, determining the sites from which customers most often arrive, and communicating with browsers to track and analyze online behavior. The results of Web analytics are provided in the form of tables, charts, and graphs.

Web analytics is characterized as a sway 's examination of a site on its clients. E-trade organizations and other site distributers regularly utilize web investigation programming is to quantify such solid subtle elements as what number of individuals went by their website, what number of those guests were novel guests, how they went to the webpage, what decisive words they sought with on the webpage 's internet

Web analytics is, therefore, one of the approaches to improve the usability and the content for the website. For achieving this, understanding customer behavior plays a major role as key conversion metrics. Businesses use web analytics to measure, compare site performances and to look at Key Performance Indicator (KPI) that drive their business, such as purchase and conversion rates. Web analytics technologies are usually categorized into on-site and off-site web analytics. On-site web analytics refers to data collection on the current site, whereas Off-site analytics refers to data collection on the different sites (not on your current site) (Kaushik, 2009). The paper shall thus provide an overview of web analytics, with a focus on categorizing web analytics history, metrics, uses and need for web analytics with supporting case studies.

Except the two unprovided organic searches, there are 231 sessions are from direct traffic; 19 sessions are from referral traffic; and 3 sessions are from social traffic. According to the behavior page, there are total 1040 pageviews on our website. However, there are about 700 pageviews of the homepage and the navigation pages. This result means that visitors didn’t browse our website completely. Mostly, they bounced out when they clicked a few pages.

In 1989, after the British scientist Tim Berners-Lee finished his project as a platform and named it “The World Wide Web.” He soon created the first website, www.info.cern.ch, which was generally consisted of a description of HTML, HTTP, and URI. The few user groups at that time had limited access to the website because the website owners’ primary intention was only to publish information for the audience to read. The arrival of Web 2.0 seems to be a game changer, participation and user interaction was encouraged, and the internet activities grew rapidly overnight. However, despite the fact that the Internet has existed for nearly three decades, the development of web analytics was rather faltering in the era of Web Analytics 1.0, where a

Web analytics is the study of how users interact with the websites by recording user related data, which helps in identifying different aspects of user’s behaviour. It is the measurement, collection, analysis and reporting of web data for the purpose of understanding and optimizing web usage. Web analytics can be used as a tool for business and market research and to assess and improve the effectiveness of a website.

Audience Overview: - Sessions, Page Views, Average Session Duration, Pages/Session, New Visitor Vs Returning Visitors.

Tracking visitors to our site helps us to better understand who they are and what their needs are so we can directly address those needs and secure them as long-term customers.