The Websites Of Toms Shoes And Apple Inc.

Since 2006, Soles4Souls has been working to get the less fortunate shoes. Shoes is a very important thing, a mile walk to the well to get water without shoes could be a back breaking journey but with shoes it seems to be just another one of the days small tasks. Soles4Souls has also teamed up with Macy’s, they both decided on a goal of giving out 50,000 coats in the year of 2013. They did it and since then Soles4Souls and Macy’s has kept their partnership and have gave out a total of around 130,000 coats nationwide (Home-Soles4Souls). Their organization is located in Nashville, Tennessee where they are ranked 40th out of the top 100 highest populated metro areas according to the National Alliance to End

The corporation is widely known for the provision of eye care services on the premise, performing eye examinations, and prescribing sunglasses to its

In the commercial, it talks about “With every pair you purchase, TOMS will give a pair of new shoes to a child in need.” I think every pairs of shoe they gave out to with the help of the organization they were able to distribute to the children that live in different part of the world. The founder of TOM’s shoe, Blake Mycoskie, travels to Argentina, he helps out children by gave them a pair of individual shoes like myself as a viewer was in touch by the fact that there’s people out there actually care about the conditions they live in running low with food and water. Ho uses a different approach to reach out to the viewer who gave him love and support. He wants the customers to get involved and be part of the TOMs program. The kids seem happy;

To maintain economic sustainability, LensCrafters goal in 1983, was to be the only optical eye care retailer to guarantee eyeglasses in less than an hour. Now, after 30 years, LensCrafters is considered one of the leading optical

Both online retailers use a number of similar concepts of visual design in their websites but there are also marked differences between each. This essay will compare and contrast both online clothing websites, BNKR fashion website and End. Similarities and differences in the areas of purpose, form, language, audience and context will be covered in this work. The purpose behind both BNKR and End websites is to sell fashionable clothing online without the customer having to go in store.

OneSight is partnering with 501(c)3 non-profit organization like the American Red Cross, Lion’s Club, Prevent Blindness or other social agency in the community to provide vision care and eyewear to individuals who otherwise could not obtain them; one in seven people across the globe can’t get an eye exam and a pair of glasses. This is provided though OneSight bringing vision care to people across the globe by mobilizing eye care professionals, industry experts, volunteers, and partners. This means that patients receive comprehensive eye exams and new, top-quality eyewear that allows them to see, look, and feel their best. Because each community is different, OneSight develop solutions

The primary target market of TOMS is males and females between the age of 19-24 that want to combine the creativity of being a trend-setter with the satisfaction of being socially responsible. This age range is a part of what is known as Generation Y, or the Millennials. Generation Y has brought a trend of social awareness and activity. From 2002 to 2005 the number of people volunteering went up 25%. This generation is all about giving back to the people, so Toms allows this group to give back by purchasing their shoes. TOMS has also done its homework on this group as well. Utilizing social media, TOMS reaches out to over 488,000 twitter followers, 280,000 Facebook fans, and several thousands of YouTube users. TOMS understands that generation Y prefers hands on involvement. In order to make that happen, TOMS fans are allowed to take part in a yearly One Day Without Shoes movement to understand what it is like to be shoe-less. In addition to the giving back and the social movements, TOMS shoes let young adults be expressive in their style. The plain shoe design makes way for creative minds to manipulate the shoe as anyone may please. TOMS is mainly focused in the U.S., but the shoes are available in over 30 countries globally

Among the top companies with the most user friendly websites are john Lewis which exceed it customer needs. John Lewis contains a variety of features that attracts worldwide end users regardless of location. The webpage is consistent in contents, color although no direct manipulation is featured. The menu selection provide easy access for all kind of customer with easy-to –use drop down menus and submenus. The layout, the fonts and colors use make its menu driven websites make it exceptional and effortless with nothing to fill out.

TOMS operates in much the same manner. They make an affordable basic shoe that is also eco-conscious with its materials choice and source. They have a program called “TOMS gives back” where again for every pair you buy they donate a pair to someone in a developing nation who would otherwise not have them. They further their reach by giving to children who don’t have shoes and in their country can’t attend school without them due to health concerns.

I just finished reading Start Something That Matters by the founder of TOMS, Blake Mycoskie. I’m a huge fan of the concept of social business, a for-profit business where the main goal of the company is not to put money in the pockets of shareholders, but rather to make the world a better place. The concept is so simple, yet so powerful. In the case of TOMS, for every pair of shoes they sell, they give a pair to someone in need. One for one. In Start Something That Matters, Blake shares with us the story of TOMS and some great insights into running a successful social business – or any kind of business, for that matter. In 2006, Blake Mycoskie, a Tiggerish Texan bounded off to Argentina on holiday. He was 29 years old and running a "green"

Tom’s shoes targets the humanitarian type of people. People love Tom’s shoes because they are comfortable, stylish and sold in a vairty of different shoe styles. This is not the only reason why people are drawn to buying Tom’s shoes. Everytime a consumer buys a pair of Tom’s shoes the company gives a pair of shoes to a needy child. They call it “One for One". Identifying the target market of a company can really bring insight into what the company is trying to achieve and their motives. Overall, everyone wants to help out a child in need and people find it convient to buy a simple pair of shoes and aiding a needy child at the same

This paper will concentrate on two web sites. The fundamental difference between the two is how much one advertises, and how the other sets the viewer in the right direction. The better of the web sites, in my opinion, is the one

I think you mentioned very important features. Every website should have a design that projects the image of the brand. Also, contact information is a must, every website must provide a contact form easily accessible and visible.

Since 2006, when the TOMS Shoes was founded, their ‘one for one’ business model has been widely embraced or criticized by different companies and the consumers. While, Blake Mycoskie, the founder of TOMS Company, was on trip to Argentina in 2006, he witnessed the extreme poverty and poor health conditions. After countersigning children walking barefoot, it dramatically heightened Blake’s awareness. Consequently, after witnessing those events, Mycoskie came up with a simple and innovating plan to create a for-profit business with a philanthropic component. Consequently, Blake created TOMS company with a unique principal and business model referred to ‘One for One’. TOMS ‘One for One’ is a unique business model, where for every pair of shoes purchased TOMS donates a pair of shoes to children in need in developing or underdeveloped countries. The company’s name ‘TOMS’ generated from the word ‘TOMORROW’, which was the original concept of the company, ‘shoes for tomorrow’.

Zappos.com, established in 1999, has rapidly become a strong competitor in online apparel and footwear sales. With the original corporate vison of offering the absolute best selection in shoes; the vision has evolved over the past several years to include the goal of being the retailer that “provides the absolute best service online -- not just in shoes, but in any category” (Zappos, 2014). The online retailer stocks millions of reasonably priced footwear products; carrying thousands of hard to find brand named shoes, handbags, apparel and accessories via the company website and 7,000 affiliate partners. In recognizing their rapid success, Zappos credits it to their commitment to the customer, stating,