The Who, What, When, Where, Why and How’s of Creating a Content Marketing Strategy

1249 Words5 Pages
We want information that will help us buy better products, information to teach how to use that product, and then information on how to sell that product to upgrade to a newer model. All that data is available by clicking a few buttons, typing out a few keywords, and TA-DAH millions of search results.
Let’s say for example that the product we want to purchase is one of the latest gadgets in technology. Few keystrokes and less than a minute later, this is the result: Every person has access to 150 million pieces of information regarding the latest gadgets in technology. What does that tell us? It says we had better set a plan into place, on how to create & design unique, stand out, content over all the rest of our industry.
The best
…show more content…
By determining the audience factor, the company is able to figure out the type of content it needs to provide in order to add value to each visitor.
Research the target market and offer different types of content to different audience demographics. Example of Content Targeting: HubSpot shares with visitors a free blog filled with hints and tips on digital marketing however, only email subscriber’s gain privilege to eBooks, guides, white papers, and more.
Check out how they interest visitors into signing up to receive their latest offer “HTML Hacks Free Guide,” in exchange for lead information.

The ‘What’ of Content Marketing Strategy
It’s not a secret that consumer’s expect a way to interact with content. They want to be able to watch a video, share it to social media pages, “Pin it” to Pinterest Boards, or send it through an private email to friends. The question, “What will the reader be able to do on each form of content,” is crucial to ask.
• Is it a “listening” interaction in the form of a podcast?
• Is it signing up to “attend” type of interaction for an upcoming event?
• Is it a “watch this” interaction through video YouTube, Vine, Vimeo, or Instagram Video?
• Is a “visual” interaction through inspiring photos and creative imagery?
• Is it a “feedback” interaction through polls, commenting, contests, or reviews?
Every published article needs to offer readers an interaction, something
Get Access