The Who, What, When, Where, Why and How's of Creating a Content Marketing Strategy

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

Hold a strong social media presence on Pinterest, Facebook, Twitter and YouTube. Communicate consistent messages across all social media platforms to match direct marketing objectives. Our goal is to receive 100% response rates on social media and to have interactive relationship with consumers.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their

Social media enables you to not only introduce your new brand to the public but if it’s carefully packaged it is supposed to get your audience excited about your company and products. It’s a powerful and effective way to create a unique experience that will get the audience engaged and share your products or services with the rest of the world. Whether it’s a beauty brand selling makeup products, or a florist selling get well soonhampers, they can all use their unique brand vision and coin a story that’s going to attract clients and get them excited. This can boost your popularity in a matter of days or even hours, which is a huge benefit for small startups who are on a tight budget and need to boost

The three keys to successful marketing are identifying, targeting, and connecting with the right audience. In today’s technological world, having a presence on social media is essential to marketing success. According to studies, more than half of the population of the United States has a profile on at least one social networking site. Marketers who do not take advantage of social media are missing out on a crucial opportunity to connect with customers, and those who do are ahead of the curve.

In an earlier blog, I briefly discussed with you the importance of selecting the right social media platform for your business goals. Getting started on the right foot with your social media marketing is essential to the growth and scalability of your business. Selecting the right social media platform is only the beginning of your social media strategy. The next step is to develop the right content to share. The goal of your social media content is to grow an audience of potential customers and give them a chance to engage with your business.

understanding the needs of the audience and what drives them as they use social media

Social media marketing is described by (Grant, 2010) “as a term that refers to using social networks such as Twitter, Facebook, You Tube, and Digg, as well as blogs, forums and other online communities to reach online consumers.” Social media marketing has given companies a profound opportunity in reaching

As with any business strategy, you need a plan for success and social media is no different. In order to effectively utilize social media as a viable marketing strategy for your business you must have a plan in place. "Failing to plan is planning to fail" says Alan Lakein a well- known author on personal time management. This simple quote applies in business as well. Just as you have a business plan and a marketing plan you need a social media marketing plan. Therefore when you are writing your plan for "getting social" you need to consider 5 important elements to ensure success. After all, there 's nothing worse than spending your time and efforts on something that simply is not useful for your business. Social media can be a very effective tool for small businesses when used the right way.

Integrate your website with your social media. At one time, they were functionally two different entities. Not so today. The easiest and one of the most effective marketing strategies is to push social media customers to your site. It is equally effective to push site customers to your social media.

Singla and Durga’s (2015) research proposes an explanation for the competitive advantage by using social media in business marketing. The article presents the benefits of internal and external use of social media within an organization. These values include processes of the value chain, and the influence on sales and marketing (Singla and Durga, 2015) . Incorporating social media can contribute to the overall success of a company by providing a unique approach highly targeted marketing (Assaad and Gomez, 2011). Individuals use social media platforms to obtain information about a given business, due to the frequency and timely information that is offered by the business social media sites. Businesses have the opportunity to post about the latest products, services, or upcoming events so their publics can stay up-to-date (Ozya and Edwin, 2015). Social media provides marketers and retailers with a convenient and accessible way to reach consumers and allows consumers to purchase more through the internet

Twitter and Facebook—Social media is one of the best means to promote the business these days and this is a great way to provide advertisements and reach out to the customers.

I have not used online marketing properly in the past. I failed to properly research the areas I have been marketing in. This class has showed my why I have not been successful with certain things I have done in the past. Keegan stated that “Social media facilitates virtual conversations. Measuring the impact of social is moving beyond counting “clicks” toward measuring influence, participation, engagement, and excitement. Social media monitoring tools have the potential to provide rich data to reveal important information about customers in order to customize both digital experience and on- and off-line purchasing behavior and decision making. Although companies create Facebook pages and Twitter feeds, many do not have a comprehensive understanding of how social media influences consumer product and brand awareness, drives sales and profitability, and builds loyalty across platforms, diverse communities, and over shorter or longer periods of time.” (Keegan, W. 2014). In the past when I promoted my company,

Research on how businesses benefit from having a strong social media presence on Facebook, Twitter, Pinterest, Instagram and Google+, how businesses measure social media success on each platform, and compile detail notes notes on each platform.

Marketing through social media is very important in this generation and it requires a complete set of new strategies that are planned ahead of time to grow the business and its products successfully. In general when making a marketing or PR plan, the buyers’ interests are the number one priority over anything else. Therefore, when devising a marketing plan, “The most important thing to remember as you develop a marketing and PR plan is to put your products and services to the side for just a little while and focus your complete attention on the buyers of your products”(Scott, 2013). Another important step to closely consider when creating a marketing strategy for a business is to utilize is to market through a specific social media platform to find a target audience or buyer. This will aid in understanding what the buyer wants and finding a way to satisfy the buyers wants and needs with the product the business sells. It also helps to keep realistic and attainable goals in mind to keep the marketing plan and strategies used on the right path and in identifying target buyers and consumers. Choosing a specific platform is a great strategy since different consumers use different social media platforms. Small business can use platforms as a strategy since each platform has different qualities and can make it easier and bring more success to the business if the platform is the best fit for the companies’ products.