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The Whole Foods Case Study : Whole Foods

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The Whole Foods case study provides many examples and practical applications of this course’s lessons over the past weeks. Training and associate learning would be more important for Whole Foods compared to other grocery stores for many reasons. One reason for this is the level of individual responsibility which Whole Foods empowers its associates. Whole foods associates are organized into self-directed teams with wide ranging authority regarding individual product or service lines (Hitt, Miller & Colella, 2015). This level of empowerment is based on a team member being knowledgeable in their respective area, coupled with the ability to provide input and influence regarding decisions related to store products and services. To achieve this level of empowerment, Whole Foods employees must be trained in all aspects related to their particular product or service, understand the impact of their product line or service in the overall success of the store, and be capable of training other team members. Additionally, training and knowledge creates the outstanding customer service which Whole Foods expects from team members. Learning is reinforced through the use positive reinforcement in the form of a bonus program for employees who exceed goals. This positive reinforcement is executed on a variable reinforcement schedule established by Whole Foods. Additionally, Whole Foods business model and environment support the key learning conditions of team members knowing why

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