The Whole Foods Market For Organic Foods And Encouraging Suppliers

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Whole Foods Markets has been recognized as a leader in creating the modern market for organic foods and encouraging suppliers to meet standards for humane treatment of farm animals. They have also been in the news for violating Labor Laws in 2006. The company altered its sick-leave policy, froze wage increases, refused to provide information to the union that was necessary to negotiate a contract, and 'harassed and disciplined employees. Furthermore, they fired two truck drivers because they voted to unionize with the Teamsters. Investigators of National Labor Relations Act (NLRB) had found that the company engaged in a variety of [illegal] retaliatory measures to discourage union activity. An out-of-court settlement required Whole Foods…show more content…
Sociocultural Whole Foods Markets is more focused on environmentally and healthy foods since consumers have become more health-conscious about what they eat. For example, Whole Foods announced that all food products in its U.S. and Canadian stores must be labeled to indicate whether they contain genetically modified organisms (GMO). This would be done through out all stores by 2018. Currently, the company offers over 25,000 certified organic items and about 8,500 non-GMO Project Verified products in its stores. The company has been requiring its meat, dairy, egg and farmed seafood suppliers to verify whether or not animals were fed GMO corn, soy or alfalfa. Their initiative will require products based on or containing GMO risk ingredients to be labeled by manufacturers (GMO). Technological During a March 12, 2012 Conference, Walter Robb, co-chief executive officer of Whole Foods, stated in his presentation at the UBS Global Consumer Conference in Boston that retail and technology are completely intertwined now, and customers are newly empowered through technology in all sorts of ways. The two initiatives for Whole Food Market are enterprise systems and customer-facing technology. As a first initiative, Whole Foods is working to create a unified point-of-sale platform that will seamlessly enable mobile and digital shopping. For customer-facing technology, Whole Foods’s checkout process helps customers to buy a few items from in-store
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