The Women 's Cosmetics Industry

* Male grooming product seemed to be a bright spot in the industry with the advent of male-specific personal care products that outpaced the growth in women’s beauty market

In addition, the fastest growing segment of natural personal care is the cosmetic industry such as Cosmeceuticals, a future generation and a backbone of

There is a famous saying that ‘cosmetics are not selling product but beauty.’ Therefore, it is important to keep planning and developing product to meet the needs of customers who pursue beauty. In line

If you want to get into the cosmetic industry you have two ways, one is to start your own company or work for a family member who has started one, another is to following the traditional way, you should get science degree essential, Master or PHD is also very useful.

It has been estimated that the global beauty industry consisting of skin care worth $24 Billon; hair-care products valued at $38 billons and perfume at $15 billion is growing up to 7% a year (Economist, 2003). These numbers show the industry of beauty has proven to be lucrative over the years due to the need for that special hair and body products mixed with the wants of perfumes, body potions and etc. However, it is not just a good product that delivers results the customer is looking for, it is an overall experience that has become essential.

Technology plays a critical factor in the cosmetic industry. In particular, technology has led to

Carefree was the leader in the feminine care product industry since releasing their first product, the very first pantiliner, in 1976. In the past 20 years they 've experienced a significant drop in market share. In 1997 they owned only 10% of the market share, which is a major decrease from owning over half in the 70 's. In 2008 carefree launched an ultra protection line which quickly discontinued in 2012. Carefree was formerly owned by Mcneill PPC, and is currently owned by Energizer. Carefree is a lesser used brand in comparison to its competitors. Competition in this industry is mainly between Tampax, Always, and Playtex, which almost leaves Carefree out of the running. Carefree has not been a big deal in the market share for over 20

Young girls are more concerned about acnes and blackheads while mature women are looking for anti-aging and anti-wrinkle products. Genders do affect the choice of skin care products. In the past, skin care products only belong to the girls’ world. Nevertheless, in recent years, men are increasingly becoming more and more concerned about skin care. With a view to this latest trend, various brands have started developing men’s line. Income level directly affects the purchasing power of customers. Skin care products take up a wide range of price levels from far less than a hundred dollars to more than a thousand. Young girls who do not have any income cannot afford the expensive skin care products while mature women with higher purchasing power focus more on quality and effectiveness. Occupations also determine the need for skin care products. Models and artists generally have a higher consciousness on skin care than people with less exposure to the public.

Cosmetics fall into their own marketing arena. It is the only other product, besides food, that consumers are in constant need of because cosmetics are used in our everyday lives. Cosmetics, in order to have any type of customer base, are made with great quality in mind. With all these different brands offering the same types and qualities of products, Dove had to branch out into another important segment of this cosmetics market. Cosmetics are being used just as much by men as they are used by women, and it is important that a cosmetics product line can compete in the market of men’s products as well. Dove’s main competitors, Nivea, L’Oreal, and Garnier, have not crossed into making men’s products. The lack of men’s products gives Dove a competitive advantage in their arena. Dove has dominated in this category through their marketing and different direction.

China’s cosmetics market has been one of the largest and richest sectors in the world becoming the second largest in Asia after Japan. For the past decade, retail sales of cosmetics have steadily increased reaching impressive growth rates. Many international cosmetics companies, such as L’Oreal,

Cosmetics are seen everywhere in the market nowadays. Those who care a lot about how

Cosmetics are products which are used to enhance one’s appearance and odour. It is this human need to be liked and accepted by people around us that makes the cosmetics industry a truly universal market both in terms of influence and overall sales with only a few exceptions, mainly religious, cultural and belief based. In fact, the cosmetics industry is among the largest in the world with an annual turnover upwards of 17(0) billion dollars (Eurostaf – May 2007), whilst Worldwatch reports that worldwide annual expenditures for cosmetics total U.S. $18 billion; the

The environmental factors are something that the company cannot control but able to response back to the change. As time change, more and more women are educated and work in professional fields which require women to dress and look professional; this increase the demand of skin care products and make up products. Also, people work under a fast-paced environment and this make time become important, Estée Lauder company would want to think how to response to the change of time. Customers want to shorten skin care time by applying a 2 minute moisturize instead of a 15 minutes’ mask, so Estée Lauder need to innovate their products or create a new product that save customers’ time. Currently, Estée Lauder creates a capsule product as replacement of serum, which is easier to carry and use. Within international trading, the language and culture of other country affect the way company package Estée Lauder Advanced Night Repair and the way they advertised the product. For example, the culture of China love to use red color when it comes to celebration, and avoid use black or white when wrap the products.

The cosmetic industry has become such an integral part of the human culture that it often goes on without notice. In the vast and various cultures across our planet cosmetics are used for multitudes of reasons from religious expression, camouflage for soldiers in combat, Hollywood sets, to getting ready for a date. In our culture the use of makeup is almost a rite of passage into young adulthood for young girls and their mothers. The one question that almost no one ask when they open the make-up container is “What harm will this bring me?” Our assumption is that what we buy in a store is safe to use and is normal. But do we wonder how the cosmetic industry came to the conclusion about their product to support our assumption?

Many cosmetic brands are popping up recently, perhaps, due to the increasing consumers of products that beautify and enhance the physical appearance of a person. Even though the market is already full of the said cosmetic brands, the company L’Oreal Groups could still be considered as the leading supplier of cosmetics and hair-color. This study is a brief overview of the marketing concepts and strategy of the said company. The company profile will be presented to be able to give a clear view of the market to which the company belongs to. An internal and external (SWOT) analysis of the company will also be provided in this paper. Another area will be specifically devoted to