The Women's Professional Tour

As the article reveals the immense pay gap women are receiving compared to men when they achieve similar accomplishments. “Women players at Wimbledon, women's tennis has problems winning big sponsors. Golfer Juli Inkster won her sport's career grand slam last month, winning the Ladies Professional Golf Association Championship. She got $210,000. The same weekend, the Buick Classic paid its male winner $450,000” (Christian Science Monitor, 1999). As one can clearly infer women have been stripped of their equality in the realm of sports. Women work just as hard as men to achieve this success in their respected sport and should be rewarded for doing

Gender classification is a predominant topic within today’s sports and is most broadly understood through the portrayals of sports media. Through overt and covert ways, sports media has continued to promote a masculine representation of sports (Millington & Wilson, 2010; Messener, Duncan, & Jensen, 1993). By understanding the way in which sports media portrays sports, one can recognize how masculinity has dominated the world of sports. With the aid of two unique studies of sports media, this paper will critique the way in which media has effected the gendered depiction of sports.

While participation of women in sports has increased, the media representation of women in sports remains problematic. Even the most talented elite female athletes like Michelle Kwan and Monica Seles are portrayed in a sexual fashion, as a way of deemphasizing their athleticism and neutralizing any possible threat they might seem to pose to male viewers. Very few male athletes are portrayed in such an objectified manner; they are portrayed as competitors first and foremost, not as personalities. Also, the media coverage of athletes is disproportionately focused on male athletes. The coverage of female athletes tends to stress individualized female sports where women can be sexualized like tennis and figure skating, versus competitive team sports like basketball and soccer.

Gender inequality in professional tennis is a real and alarming issue, from the pay gap between mens' and womens' tennis players to the low media coverage of women's professional tennis. This issue even goes as far as how differently tennis commentators discuss and analyze mens tennis as opposed to how they discuss and analyze womens tennis. When commentators discuss men's tennis they solely focus on the skill of the players, but when they discuss women's tennis they place more importance on the appearance of the female players, rather than their skill. This instance of gender inequality in professional tennis is further exacerbated by the differences in advertisements for male tennis players and female tennis players. The advertisements involving male tennis players display their athleticism and tennis abilities, whereas the advertisements including female tennis players are appearance-focused, with the females often wearing little clothing. This is corroborated by the popular belief that focusing on the physical appearance of female athletes is the only way in which generating money from women's professional sports is distinctly possible (Fink, 2015, p. 338). Female professional tennis players train just as hard as the men do, thus the gender inequality that exists in the sport is not necessarily a result of how women perform on the court. It is rather a result of how society perceives women playing in professional sports overall, which the mass media is partially to blame

This article talked about the daunting unequal media coverage in sports of male sports teams in comparison to females.They researched the true differentiations of coverage between men and women sports. The actual percentage difference of coverage of male vs female sports discovered in their research truly is unfathomable. Men’s sports receive 96.3% of the airtime, women’s sports 1.6% and gender neutral topics were 2.1%. When you think back about twenty years ago and the coverage of media people tend to think that America is generally trending positively forward, however that is not the case for the coverage of women's athletics. It has actually gone down since then. Although on the scarce occasion that they are feature in the news, more often than not they are conveyed in the stereotypical way: as wives, girlfriends, or mothers. When media is highlighting these aspects instead of their talent, hard work or success it takes away from their image as an athlete and it demonstrating that it is acceptable to do so in society. However if male athlete achieved equal success and he was a father, that

Women’s equality is an issue that has been around for awhile. While women have been given many rights to increase equality, including the right to vote and go to college, the problem hasn’t completely vanished. One area that still sees this is in sports. Women’s sports do not draw nearly as many fans and are not covered in the media as much as men’s sports, pay differences between male and female athletes are large, and female athletes have to wait longer to start their professional career than men, which risks their professional career before it even starts.

Before I conducted this media analysis about women in sports and sport broadcasting, I hypothesized the obvious - that more male sports would be in the media, and that there would be more male sports broadcasters as well. Through my observations I did find that the sports arena and sports broadcasting sphere are male dominated. However, I also found that although there are not many stories about women, there has been a steady progression and magazines like Sports Illustrated are becoming bold enough to highlight women athletes in a magazine that is targeted towards a male audience. Although women still have a long way to go, they are making some headway into the male-dominated sports arena.

One of the most powerful arguments presented by Lorber, which displays the fabrication of gender as we know it, is mass media manipulation. This partially ties in with the role of sports, as it is essentially the media that dictates which sporting events are important and worth of airtime. They are mostly responsible for the glorification of male athletes and the essential disregard for the female athletes. Not

Through the movies viewed in this course this semester, we saw women who were able to play against men and still keep their femininity. Nothing is lost when playing sports not traditionally meant for a particular race or gender. Society must become more understanding when it comes to the sports different types of people play and hinder from stereotyping anyone when they participate and perform well in that sport.

The Ford World Women’s Curling Championship is a 12 team round robin; the top four teams go through to the finals. The Ford Motor Company of Canada and the Canadian Curling Association sponsor and organize the event held every other year in Canada.

Astonishingly, sexism still exists and in 2002, columnist Stephen Moore expressed, allowing women to play in March Madness is “annoying” and the tournament would be better without them (McDonagh & Pappano, p. 237). He believes women in sports intrude and ruin “precious moments of bonding” (McDonagh & Pappano, p. 237). This all begins with the idea men are better than women. These mindsets believe men have superior talent and therefor deserve to have their own sports. They should not have to share with the lesser sex.

The Wightman Cup was an annual women’s team tennis competition between the United States and Great Britain from 1923 to 1989. American player Hazel Wightman first suggested an international competition to generate interest in women's tennis. Efforts to include other countries proved difficult because of financial restraints. In 1920, Wightman donated a sterling silver trophy cup for the prize. In 1967 the event expanded to a 3 day affair alternating years between the U.S. and Great Britain. While the Wightman Cup did not survive beyond 1989 another competition, one truer to Hazel Wightman’s original vision, had sprung up to replace it.

From the three network affiliates they studied, they found that 96.3 percent of the coverage was for men’s sports and women only received 1.6 percent (Messner and Cooky 4). When analyzing the coverage of Sports Center, which is arguably the most popular sports show on television, they found that women still only received just 1.4 percent of their coverage (4). This study also found that 100 percent of the Sports Center programs had a lead story that was about men’s sports (4). Even the most renowned and credible sports show, which only shows sports all year long, does not even provide women’s sports with equal attention. Even more shocking than this was that the study also revealed that reporters devoted more coverage to men’s sports that were out of season than they did women’s sports that were actually in season (4). This can be extremely disrespectful to female athletes when their sport is pushed aside and ignored so that a men’s sport that is not even being played can be covered by the media. These women put all their effort into performing their sport at the highest level, but their media attention gets replaced by men who are in their off-season.

Women first started taking great strides in professional sports during World War II. When the male professional baseball players went off to war, a group of team owners started a professional league for woman (the All-American Girls Professional Baseball League). This league turned out to be successful. After the men came back from war, however the woman’s league could no longer sustain itself financially and had to shut down. Over the past twenty years, however there have been more and more professional women sports leagues opening and prospering. One such league is the WNBA (Women’s National Basketball Association), while the league opened being financially backed by the male league (NBA) over its first five years it has become a financial success with high profits and good TV ratings on major and cable networks. Some woman’s leagues even become just as or ever more successful that there male counterparts. An example of such a league in the women’s professional tennis tour which lately has had better television ratings and draws more fans than its male counterpart. In 2001 for the first time, ever the woman’s Final at the US Open Tennis Championship (the tours most prestigious played in the United States) was broadcast on a major television network (NBC) in primetime (8pm). Media coverage of women's sports is considered important because it increases the level of

Similarly women are receiving less attention and media coverage than men. When someone puts on the television and turns on a sports game, it is most likely going to be a men’s sport. Even when females get their coverage, the commentators are usually talking about their body rather than their skill. In an article, “Examination of Gender Equality and Female Participation in Sport” by Joshua A. Senne, he talks about how women are referred by their appearance rather than their skill. During a study about the media, the commentators mostly talked about the women’s hair, make-up, and body figure, rather than their ability. This also occurred after the 1996 summer Olympics, where there was a lack of promotion for female athletes and the marketing of women’s sports. These athletes were also only recognized by their physical appearance instead of their ability. The tone of these broadcasters was proved in a study that men 's events were the standard in the society rather than the women’s. They would list the event as “other” rather than saying it is a women’s sport. In the study that was conducted, it states that the gender marketing showed that the woman sports were marked as “other” on an average of 27.5 times, but it 's never happened in the men’s sporting events (Senne). There is still coverage of women 's sports, but it rarely covered. The title IX project made a pie chart about the comparison of men’s and women’s sports media coverage on the show SportsCenter on