The Work Of Andy Bennett

1398 WordsMay 5, 20176 Pages
In this essay, the work of Andy Bennett (Bennett, 2005) “Culture and Everyday Life” will be discussed in order to analysis fashion in relation to theories of identity and how they in form our understanding of fashion. Fashion can be defined as a constant changing trend. Fashion has a deeper influence in people’s lives. Now days fashion show parts of individual’s identities, which shows who they are as people. The first idea will be discussing Bennett’s statement “Fashion provides one if the most ready means through which individual can make expressive visual statements about their identities” (2005: 96) explaining the social identity of people and how they represent themselves through fashion. The second idea is discussing identity through…show more content…
Identity can be defined as a form of social presentation that shows a relationship between an individual and an social world. There are many other reasons that an individual the need to express themselves and their identity and they mainly revolve around issues like social status, economic class, gender, sexual orientation, age, race, ethnicity, religious condition, recreation and individualism. With the use of fashion individuals we can either show or no show factors of their identities. This is done by transmitting visual messages about themselves, and according to Bennett “Fashion and visual appearances play a considerable part on informing notions of commonality” (2005: 96). With the help of fashionable items, “Individuals demonstrated their memberships to a particular social group, and their distance from groups who held a lower social position” (Bennett, 2005: 100). This can refer to Thorstein Veblen theory of conspicuous consumption that by consuming fashionable goods. The term refers to consumers who buy expensive items to display wealth and income rather than to cover the real needs of the consumer (Veblen, 1899). Sex and gender are two significantly emphasized words when looking at fashion and identity as a whole. Just like fashion and clothing, sex and gender are not the same. Sex is determined
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