The World Of Selling, An Essential Part Of Influence Customers

There is a difference between customer wants and needs. Customer wants are based on how the customer wants to be treated when wither coming into our office or ringing us up. A want is a desire for products or services the client wishes for. Knowing and understanding customer needs is main

Abraham Maslow developed the theory of human motivation called Hierarchy of Needs. It suggested that people need to be satisfied by all physiological needs before move on other high-order needs. I learned this concept in my secondary school which introduced how Hierarchy of Needs can be used in business management. At that moment, I can’t realize how this concept can be applied to manage people in companies, since I was student. It was difficult for me to imagine how this theory can be practically applied in the business world. When I study Consumer Behavior in this master course, it arouses my interest to understand that this theory can be applied to interpreting how consumer goods and

Create value as perceived by the customer, which includes not only patients and residents, but also physicians, employees, and community members;

1. As a marketing consultant for a chain of hair salons, you have been asked to evaluate the kids’ market as a potential segment for the chain to target. Evaluate the kids’ segment against the four criteria for successful market segmentation.

4. Control – When handling a customer you have to be in control of every situation that you are stuck in.

Value creation is creating value for the customer. Being able to solve or meet the customer requirements. Value is created whenever an action is taken for which the benefit exceeds the cost.

Core customer needs which should be addressed in the business to consumer (B-C) market are psychological and functional (Grewal, 2014, p. 176).

Maslow’s hierarchy of needs is used to analyze motivation of consumers, which are composed of 5 five stages. From the lowest level to the highest one respectively are physiological, safety, belongingness, ego needs, and self-actualization. (Solomon and Barmossy et al., 2006)

Having customer value is very important. Customer value is determined by customers’ perception of what they get in exchange for what they have to give up. In order to meet the buyer’s expectations, the salesperson must be fully honest and lead the buyers at their best interests and needs.

9) Explain how to deal with different customer behaviours and personalities to achieve customer satisfaction.

As an HR practitioner it is important to indentify the needs of customers and prioritise the needs of each. Three examples of different customer and a need for each:

Increase customers’ value by adding value to features of the products, improve customer service by being more responsive, increase the range of complementary products and modify as per orders. Differentiation should promote long-term profit and growth. Moreover to benefit from cost advantage, identify both primary and support activities are clearly identify, required a strong know1egde of organization value if value chain will disrupt. Analyse how to create customer value, recognize cost drivers from each activity and identify between link activities by reducing cost from one to

Trust is a value that was very hard for me to learn. I was always afraid that someone was going to hurt me one way or another. My mother was always telling me that I should learn to trust others so that they could help me from time to time, but I never could do it. Eventually I finally learned to trust others a few years ago. I have realized that other people can do many things for you if you just trust in them. This helps me in the relationships I have with my friends. Trust doesn’t happen overnight, it takes time. I have learned that trusting certain people is worth the risk, and helps the relationships I have with them.

Once there is the decision to consume or purchase good s or services the common factor then becomes the need for that product which is at times evaluated based on attainability and price. In many situations if consumers are not motivated by the need to purchase then the possibility lies that they will not purchase. There may be different justifications that consumers internalize when making the decision to purchase a particular product at its given price. Different decisions supports the need to purchase a product such as

A.H. Maslow, a famous social scientist, has given a framework that helps to explain the strength of certain needs. According to him, there seems to a hierarchy into which human needs are arranged as shown in Figure.