The World 's Largest Restaurant Company

Decent Essays
Yum! Brands Inc. is the world’s largest restaurant company. From the worldwide it is has more than 37,000 restaurant units in 110 countries and regions based in Louisville, Kentucky. “In 2009, the company pulled in almost $11 billion in revenue. The brands owned by Yum! Brands Inc. is KFC, Pizza Hut and Taco Bell.” These three brands are global leaders in the categories of chicken, pizza, and Mexican-style food. “Also Yum! Brands have three divisions: the U.S. Division, the International Division, and the China Division.”(From Strategy Report for Yum! Brands)
Because industry analysis can let people get the general ideal of how the industry works, who are their competitors or new substitutes, what kind of products or services the industry
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Brand’s strategy. General speaking, company performs as well as its industry is performing, and understanding the industry and its competitors helps executors assess their business strategies for their products or services, and better to improve the companies’ business culture. And in financial analysis, first two steps are “Identify Economic Characteristics and Competitive Dynamics in the Industry” and Identify Company Strategies”. Moreover, according to Jessica Oman, a professional writer, editor and business consultant with a background in public education, she said, “Business owners must understand the industries in which they operate to ensure continued success. The financial health of a business is usually a reflection of the health of the industry; therefore, by conducting an industry analysis, business owners can create a strategy that 's more likely to help the business grow and succeed” ( It can be seen that a well business analysis is an important part for a completed financial statement analysis. In addition, a company’s strategy also influences the financial analysis and forecasting process. Currently, corporate strategy is concerned with reach, competitive contact, managing activities, interrelationships and management practices. The important concepts of company strategy such as cost cutting, if a company does
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