The World 's Leading Consumer Company For Automotive Products And Services

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BACKGROUND Vision Statement “To become the world 's leading Consumer Company for automotive products and services. (Homepage, 2015)” Mission Statement “One Team. People working together as a lean, global enterprise for automotive leadership, as measured by: • Customer, Employee, Dealer, Investor, Supplier, Union/Council, and Community Satisfaction One Plan. • Aggressively restructure to operate profitably at the current demand and changing model mix; • Accelerate development of new products our customers want and value; • Finance our plan and improve our balance sheet; • Work together effectively as one team. One Goal. An exciting viable Ford delivering profitable growth for all. (Homepage, 2015)” Component 1 Customers 2 Products 3 Market 5 Profitability 7 Self- Concept 8 Public Image 9 Employees Company Present Present Present Present Present Present Present History/Timeline 1901: Henry Ford defeats the top racecar driver of the era. Ford designed the 26 horsepower sweepstakes and defeated Alexander Winton. The victory lead to Henry Ford’s second short-lived attempt, The Henry Ford Company. 1903: The Ford Motor Company is incorporated with 12 investors and 1,000 shares. Ford Motor Company had turned a profit of $37,000. 1904: Ford Motor Company of Canada is founded in Walkersville, Ontario. 1907: Ford introduces the scripted typeface of its trademark designed by Childe Harold Wills. 1908: Ford introduces the Model T. 1913: Ford introduces the integrated

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