The World 's Leading Consumer Company For Automotive Products And Services

915 Words Nov 3rd, 2015 4 Pages
BACKGROUND
Vision Statement “To become the world 's leading Consumer Company for automotive products and services. (Homepage, 2015)”
Mission Statement “One Team. People working together as a lean, global enterprise for automotive leadership, as measured by:
• Customer, Employee, Dealer, Investor, Supplier, Union/Council, and Community Satisfaction One Plan.
• Aggressively restructure to operate profitably at the current demand and changing model mix;
• Accelerate development of new products our customers want and value;
• Finance our plan and improve our balance sheet;
• Work together effectively as one team.
One Goal. An exciting viable Ford delivering profitable growth for all. (Homepage, 2015)”
Component 1
Customers 2
Products 3
Market 5
Profitability 7
Self-
Concept 8
Public
Image 9
Employees
Company Present Present Present Present Present Present Present

History/Timeline
1901: Henry Ford defeats the top racecar driver of the era. Ford designed the 26 horsepower sweepstakes and defeated Alexander Winton. The victory lead to Henry Ford’s second short-lived attempt, The Henry Ford Company.
1903: The Ford Motor Company is incorporated with 12 investors and 1,000 shares. Ford Motor Company had turned a profit of $37,000.

1904: Ford Motor Company of Canada is founded in Walkersville, Ontario.

1907: Ford introduces the scripted typeface of its trademark designed by Childe Harold Wills.
1908: Ford introduces the Model T.
1913: Ford introduces the integrated…
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