The World 's Leading Supplier Of Fast Moving Consumer Goods

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INTRODUCTION : Introduction to Media: Back in time media wasn’t preferred important part in any strategy. The importance of media may be calculated by when in 18th century four pillar theory was introduced for a stable state, that are executives, elected legislation, independent judiciary and free media. After introducing this FREE MEDIA as important pillar for a stable state, the fresh and new face of Media come into existence and from that the acceptability of media increases in every field. It started spreading its branches in every walk of life with the passage of time which also vastly hit the economic sector of the world. Gradually, media becomes one of the most important pillar in organization. Purely multi-national organizations have exploited this strength of media by using its potential in a better way. Like Unilever is world’s leading supplier of fast-moving consumer goods. They focus on providing people of the world over with products that are good for them and make them feel special. UNILEVER: Brief history of organization Unilever one of the biggest corporate company of the world, so it also possess a history that now crosses three centuries, Unilever 's accomplishment has been influenced by the major events of the day like world wars, economic boom, depression, varying consumer lifestyles and technology advancement. And throughout they have created products that help people to get more out of life – cutting the time spent on household

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