The World 's Modern Chocolate Culture

Chocolate was previously considered a “delectable symbol of luxury, wealth, and power” (Klein) in the 1500s. Using modern technology, it is now easily produced. While

The premium chocolate industry is a large market in the United States and continues to grow around 10% annually. It is also populated with very strong

During the time frame of 1450-1750, the Columbian Exchange was at its height of power and influence. Many products were introduced from foreign lands, like animals such as cattle, chickens, and horse, and agriculture such as potatoes, bananas, and avocados. Diseases also became widespread and persisted to distant lands where it wreaked devastation upon the non-immunized people. One such influential product during this time period was the cacao, or more commonly known as chocolate. First discovered and used in the Americas, cacao beans quickly traveled to and became a popular treat in European lands. It was valuable in the New World and even used as a currency by the Aztecs. Only the rich and privileged

Clare’s Chocolate Cafes has always used good quality cocoa to make their chocolate products. This is, in itself, an amazing marketing product because customers know that while they may be paying a little bit more, the product is worth it. As well, the organization makes a wise customer draw when each hot beverage is served with a high quality chocolate product. The early practice of making chocolate products by hand and providing individual or pre-packaged products, of all sizes, for the customer to select, was

While Europe and the United States account for most chocolate consumption, the confection is growing in popularity in Asia and market forecasts are optimistic about the prospects in China and India (Nieburg, 2013, para 9). According to the CNN Freedom Project, the chocolate industry rakes in $83 billion a year, surpassing the Gross Domestic Product of over a hundred nations (“Who consumes the most chocolate,” 2012, para 3).

It focuses on the craft of premium chocolate making from cocoa beans sourced from manors around the globe. Cooking procedures are innovative. Production line groups use fastidious artisan abilities to make chocolates that

(Transition: The history of Hershey’s chocolate laid the foundation for the many different types of chocolate eaten today.

The transportation cost of chocolate was high and small mom and pop stores commonly supplied chocolate made locally. Today you would be hard-pressed to find local chocolate in the United States, with the shelves dominated by four major brands. The

With the increasing trend in healthy diet preference, the underlying drivers of change of competition in premium chocolate industry at the strongest level are the buyers’ preferences for differentiated, refined products, instead of standardized ordinary products that are no longer demanded. In addition, baby boomers - generation with their disposable income are spending a lot on high quality premium chocolates.

The premium chocolate market has been growing at 20% annually, showing that buyers are willing to pay more for a better tasting and better quality chocolate. The declining growth of the overall chocolate market and rapid growth of the premium chocolate market is positive for current producers of premium chocolates in that the decline

As of October 2012, Andrea Torres, director of new product development at Montreaux Chocolate USA, needs to recommend whether or not the company should pursue a new product launch in the United States. The new product, a 70% cocoa dark chocolate with fruit product, has been tested because of “its heightened revenue potential, better alignment with health and wellness initiatives, and strong consumer acceptance of the proposition” (Quelch 7). This memo will address the

The above data shows that majority or 81% of the respondents are willing to spend Php50-100 per box for chocolate since it is more affordable unlike other chocolate truffle brand while the remaining 19% of the respondents said that they are not willing to spend such since it is not practical and they would rather wait for a gift to be received.

“The Dark Side of Chocolate” is a documentary that explores the underlying issues prevalent in the cocoa trade. For most first world countries chocolate is seen as an accessible treat, however in third world countries, the production of cocoa creates social issues that must be eliminated. Cocoa trade is one of the largest industries in West African countries, but the issues that arise from such trade do more harm than good. The cocoa plantations are trafficking humans to work on their plantations. Furthermore, most instances suggest that these workers do not receive any compensation for their work and most importantly some of these slave laborers are children. Thus, the three issues that the cocoa companies routinely commit in exchange for lower costs are human trafficking, slave labor, and child labor. These companies are aware of such issues but refuse to actively combat them because they are better off financially. It can be argued that these issues can be mitigated through various social, governmental and political policies aimed at combating these problems. The three main issues will be addressed and the various stakeholders affected by these issues will be analyzed. Then this paper will look at the possible solutions to these issues, whereby through government, social or political means.

Chocolate became “a respected scholarly subject” only in recent decades suffering from “puritanical prohibitions” of discussing food or writing about it that were recognized standards of behavior in the Western world. The reviewed book The True History of Chocolate is a valuable addition to what the public knows or, rather, does not know about chocolate, with an interesting historical background that makes an entertaining and useful reading and extends one’s knowledge of things we use daily, sometimes without realizing their long history of evolution and multiple meanings.

‘’organisations exist and function within society and consequently are subject to a variety of social influences. These influences, which include demography, social class and culture, can change over time and affect both the demand and supply side of the economy. Marketing organisations recognise and make use of these factors when segmenting markets for consumer goods and service’’ Worthington, I (2009) p.135.