The World's Product Management Case Study: Nestle

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1 Introduction
• “Nestle” is a Swiss-German word which means “Little Nest” which is the Trademark.
• Nestle is the world’s largest and leading food, nutrition, health and wellness company having 2000 plus brands worldwide.
• Founded and headquartered in Vevev, Switzerland.
• Fifth largest company of the world according to its turnover.
• Present in 197 countries of the globe and having 522 factories.
• Over 700 products renovated or innovated in the past five years, with wellness in mind.
2 History
• 1866 -1905
In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed.
• 1905-1918
In 1905 Nestlé merged with the Anglo-Swiss Condensed Milk Company. By the early 1900s, the company was operating factories in the United States, Britain, Germany and Spain.
• 1918 -1938
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Nestle also continues to work on recycling waste water used in production processes. Through a comprehensive treatment system, the company’s goal is to return all wastewater to the environment at a standard which is adequate to support aquatic life even if local standards require less.
• Rural Development: Supporting the sustainable development of farmers will be the third focus area.
• Fair business practices: Company will hire third party auditing companies for background check of the laboratories if they are involved in any unfair business practices.
The Company will continue to engage with stakeholders including farmers, experts, NGOs, India, third party (European Food Safety Authority) and the Government and would take up such other CSR activities in line with Government’s intent and which are important for society.
CSR expenditure will include all expenditure incurred by the Company on CSR Programmes undertaken in accordance with the approved CSR Plan. Surplus arising out of the CSR projects or programs or activities shall not form part of the business profit of the
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