The Yahoo Case Essay

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Yahoo Case Executive Summary Yahoo is a global internet services company with an established reputation and strong brand recognition, which operates the Yahoo interactive Internet portal. The company provides varied products/services and diversified content such as search engine, email service, media streaming, downloads and ecommerce. Originally established as a simple student research support hobby which major services included a free search engine and a free internet email service, yahoo will soon evolve into a global brand and then got an exponential success worldwide. The demands and opportunities that arouse from this planetary success lead to a profound transformation of the yahoo economic model in the mid 1990s, and the…show more content…
Yahoo was initially started as a “hobby” to help its founders “keep track of their personal research on internet”. Next, the hobby “has evolved into a global brand that has changed the way people communicate with each other, find and access information, and make purchases. Today, Yahoo! Inc. is the Internet's leading global consumer and business Services Company, offering a comprehensive network of essential services for Web users around the globe as well as businesses of all sizes. As the first online navigational guide to the Web, Yahoo! is the leader in traffic, advertising, household and business user reach. Yahoo! is also the most recognized and valuable Internet brand globally, reaching over 345 million unique users in 25 countries and 13 languages.” (www.yahoo.com) In order to respond to the needs of its increasing number of users worldwide, the company moved away from Stanford in 1995 and is since headquartered in Sunnyvale, California, Unites States. Yahoo has since evolved into a global Internet media company that serves millions of users daily. They have formed some strategic partnerships with various large firms such as Microsoft, Compaq, AT& T and MCI. They have also improved their IT infrastructure, software as to enhance individuals’ and businesses ability to connect each other anywhere around the world. Today, Yahoo offers an extended expertise and a

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