Essay on The Yes Men Fix the World

The purpose of this paper is to discuss the methods of persuasion that are used in this commercial, and how the use of ethos, pathos, and logos has made the commercial from ASPCA persuasive and successful.

Starting during the 1970s, factions of American conservatives slowly came together to form a new and more radical dissenting conservative movement, the New Right. The New Right was just as radical as its liberal opposite, with agendas to increase government involvement beyond the established conservative view of government’s role. Although New Right politicians made admirable advances to dissemble New Deal economic policies, the movement as a whole counters conservativism and the ideologies that America was founded on. Although the New Right adopts conservative economic ideologies, its social agenda weakened the conservative movement by focusing public attention to social and cultural issues that have no place within the established Old

In 2010 the ASPCA (The American Society for the Prevention of Cruelty to Animals) came out with a commercial that would shock the advertisement industry. The effectiveness of this commercial is proven, simply by watching the reactions of the commercial’s viewers. For those who have never seen the video it has a very sad and morose tone to it. The commercial begins with showing pictures and videos of suffering animals with the song “Angel” playing in the background. While this is going on the narrator of the commercial (Sarah McLachlen) is softly talking about the suffering and abuse that these unfortunate animals go through. Through many different rhetorical techniques the viewers are many times brought to tears after watching this

This book is about 1stSgt. Kasal’s life leading up to his most honorable moment while in the battle of Fallujah. The book starts out by telling how 1stSgt. Kasal grew up in Afton, Iowa. He grew up on farm like most other families in his hometown. But with farming becoming obsolete in the shadow of large corporations, Brad Kasal already knew by junior high that he didn’t want to slave on a farm to barely scrape by like his father. He already had the Marine Corps in his sights. January 1984, Kasal left his hometown of Afton, Iowa and got a plane destined for MCRD, San Diego. Kasal shined right away and became a squad leader and was meritoriously promoted to Private First Class by graduation and instructed

Dave Barry is a Pulitzer Prize-winning humorist whose syndicated column appears in more than 500 newspapers. Barry’s published works, totaling more than 25, include ‘Stay Fit and Healthy until You’re Dead’ (1985), ‘Dave Barry Hits Below the Beltway’ (2001), and ‘Dave Barry’s Complete Guide to Guys: A Fairly Short Book’ (1995). The preface to Barry’s book ‘Dave Barry’s Complete Guide to Guys: A Fairly Short Book’, ‘Guys vs. Men’, is his perspective on the difference between “Guys” and “Men.” While both words no doubt bring to mind an image of a human male, they are very different in there description of that male. First, guys like to buy “neat” things that they don’t really need. Also, guys like a really pointless challenge. Last, but not

12 Angry Men is a film originally produced in 1957 by Henry Fonda and Reginald Rose. It is about the journey 12 jurors go on to determine if a defendant is innocent or guilty. 12 Angry Men is a classic movie that is great for people learning different leadership styles, verbal and nonverbal cues, constructive/destructive conflict, and how ‘sidebar’ conversations impact a group’s ability to achieve their goal.

The most interesting part of the video is hearing how multi-million/large corporations view their audience/consumers. In the video The Persuaders, Douglas Atkin makes a compelling analogy, comparing individuals in cults to buying/joining a “brand” like Apple or Nike. These consumers feel the need to belong and have the company of others. Emotional branding has become part of American culture, they allow people to join a lifestyle. For example, Coca-Cola and Hallmark, both of these are multi million corporations that are directly associated with holidays like Christmas. They release commercials that appeal to individual’s emotions and makes them empathize

The ASPCA announcement uses the rhetorical devices, logos and ethos to convince its audience to donate. Logos is the appeal to logic, and ethos is the appeal to morals. The commercial states facts about how thousands of animals are abused every day. It states that a small donation of only eighteen dollars a month can make a big difference by providing many different forms of aid to the animals. The ASPCA advertisement translates this to sixty cents a day to show how small the donation really is. This is somewhat of a logical and ethical appeal. It appeals logically to the audience because for just a small monetary donation the viewer can help save abused and neglected animal from their abusers and provide medical care, food, shelter and love. This shows that the donation can be used in many essential ways to care for the animal, and that their donation is responsible for giving the animals a second chance. This too is an ethical appeal because donating will make the viewer feel like a good, virtuous person because they contributed to an important cause. One the other hand if they don’t decide to donate they may a have a burden on their conscience because not that much money is needed to help make a big difference. In other words the viewer may feel like an unethical and bad person. The advertisement goes on to state that if you donate then you will receive a welcome kit that contains a t-shirt, wristband, and a photo of an animal that has been given a second chance because of you. All of this is a further amplification of the logical reason to donate to the ASPCA. The advertisement also uses ethos by having the Grammy winning artist Sarah Mclachlan as the speaker. Sarah seems to speak very truly and caringly about the ASPCA as she pets a dog that’s in her lap. This makes the audience feel like Sarah truly cares about the treatment of animals. As a

The final video, “Breaking News: Some Bullshit Happening”, was the most entertaining and provided the best demonstration of the use of rhetorical strategies in our daily news. We see commonplace activities being put in the news, and the use of certain words, objects or people to elicit a response or persuade the viewer to see the situation in a particular light. This final video showcases

Write a 350-word executive summary outlining the ethical dilemma and outcome in the video, as well as possible alternative solutions.

When putting together historical accounts, historians can run into a lot of problems trying to discover the truth about an event. These problems stem from the fact that history was not often recorded from multiple or impartial sources, so as a result, historians often have to read in between the lines to decipher the facts about a historical event. One particular problem that historians will run into is the issue of gendering. Gendering is when an event is examined with an understanding of how gender can influence all aspects of a society, and in turn, historical events (Abina, p. 163-64). This problem was especially relevant to Trevor Getz and Liz Clarke as they assembled the graphic history of Abina Mansah in Abina and the Important Men. The story revolves around a young woman in the Gold Coast in 1876 bringing a man who had enslaved her to court. In this story, gender is the underlying driving force for many of the events that take place, and can be seen even in parts of the story that were created by the authors. Gendered issues can sometimes be subtle, as they are often unspoken aspects of society, reinforced by cultural norms and behaviors. As a result, gendering was the most important problem faced when constructing this narrative, because gender relations add a series of nuances to social interactions that are easy to overlook despite the deep impacts they can create.

This book is aimed at helping people make ethical choices, through a readable mixture of analysis, guidance, and case studies. It was easy for me to identify with the case studies.

In the movie 12 Angry Men there were two primary examples of leadership. The first was in the beginning of the movie, when the foreman gets everyone together in the room and has them sit down, assigning them each a number. He then proceeds to go over the process and rules they will proceed with, and sets up the initial voting. After the initial voting, he has them go around in a circle one by one to discuss the reasons why they voted the way they did. As the film progresses, the leadership shifts towards man number 8, the one who initially voted not guilty. He demonstrates behavioral leadership as he begins to give information and supporting arguments of why there could be reasonable doubt to accuse the boy of murder, while

Loyalty is a casualty of the Gaddafi regime in In the Country of Men. Discuss.

inside. You could be a builder by day, and a drag queen on stage by