The Zale Corporation Case

The companies that are competing in this industry are Blue Nile, Zales, Tiffany 's, Online Jewelry Stores (Diamonds.com, etc…), and Local Jewelers. The Rivalry among the competing sellers is strong because there are many competitors and they are basically offering the same product. Also, the costs buyers experience when switching brands are low.

“The consumers in the fine jewellery market segment are quality conscious individuals who appreciate and understand the prestige and pride of ownership when purchases are made in such companies and markets.”

The business idea of Zara is to link customer demand to manufacturing, and to link manufacturing to distribution. And based on this general idea, Zara has several essential elements for its business model. First, speed and decision making, which means that in the external level, Zara need to respond very quickly to demands of target customers, and always keep in style. While for the inside, Zara treasure intelligence and judgment of common employees who enjoy a great deal of autonomy. Second, its marketing, merchandising and advertising strategy. Zara does not spend on virtually advertising, while it spends heavily on stores, and no selling online because of

Zale Corporation founded in 1924 in Wichita Falls, Texas. The first store was opened by Ben Lipshy, and brothers, William Zale, and M.B. Zale. They began by offering customers a store credit by which a customer could purchase an item with just one penny down, followed by an

The basic strategy for fighting competition is to attract buyers at lower prices, more unique designs, high-quality design, efficient customer service and solid image brand. Thus bargaining power of buyer for apparel industry is high as the products falls under the basic needs in human lives. There is no much difference in terms of products offered by the apparel company, so if buyer is unhappy with the product or service they can easily switch to another brand. Thus, Zara are trying to strengthen its position in the market by using their unique strategy by giving priority to buyer to meet their special needs.

Zara’s product differentiation strategy is based on high quality and low prices. The company wants to be fashionable and desire for everyone. This is the reason of their strategy (low price and high quality).

Zara’s business model can be broken down into three basic components: concept, capabilities, and value

An interesting fact is their supply chain for the majority of their product is located close to their distribution centers. Their distribution centers are located in Spain and the designer ware is produced in Morocco, Portugal, and Turkey (“Case 3-4. Continued Growth for Zara and Inditex,” 2013). This ensures that new designs are produced and shipped quickly to their stores. This plan is reasonably different from their competition.

Several recent trends have affected the luxury jewelry market. Men’s jewelry sales increased by over 150% from 2006 to the present (specifically money clips and cuff

Zara has used numerous innovative strategies to achieve global expansion making it top in the moneymaking brands. Its origin has also played a major role as nearly half of its market is from retail stores within Spain and France. In addition to its success strategies, Zara uses swift response and short time limit to offer a vast clothes choice at realistic prices in its business model. To maintain its position in the international market, it always provides new products in fashion consistently. This consequently enhances its capacity to predict the markets’ need.

According to PANDORA Jewelry Asian-Pacific regional sales, the year-on-year growth is more than 34.9 percent. Pandora's new CEO Anders Colding Friis said, PANDORA this year

ZALORA has be known as the largest online fashion evolution in Asia. ZALORA which based online shopping that sold clothes in variety of style and suit both men and women also focus on children fashions. Nowadays, there are many online shopping destination that can be choose by all people and the most popular among others is ZALORA. ZALORA operated in many Asia Country such as Malaysia, Singapore, Thailand, Vietnam, Hong Kong, Indonesia, Philippines, Brunei, Australia and New Zealand. ZALORA not only favors by customer based on their cheap price, quality product and made by popular designer but also be the first place in customer heart because of customer are really satisfied with their services.

The specialty retail industry quickly returned to normal following the United States economic downturn in 2001, partly due to the increasing trend of middle-income American consumers demanding luxury at every level. Within the luxury industry, the jewellery sector is largest with global retail sales amounting to $150 billion.

The ZARA Company faces severe competition from competitors such as H&M. Due to the low growth in the fashion industry in Europe this competition has become more severe. So there are two kinds of competitors existing among the customer that is Global competitor and local competitor.

Introduction     Zara  is  a  fashion  retailer  established  in  1975  by  the  Spanish  group  Inditex  founded  by   Amancio  Ortega  Gaona.  Inditex  runs  over  more  than  5400  stores  worldwide  and  owns   brands   other   than   Zara   such   as   Massimo   Dutti,   Breshka,   Oysho,   Pull   and   Bear   and   Stradivarius.   Inditex   headquarters   are   located   close   to   La   Coruña   in   northwestern   of   Spain.   The   old   shipbuilding   town   of   La   Coruña   seems   an   unlikely   home   to   a