Essay on The evolution of Meteor

In this following report I will discuss the phone industry and analysed it in great detail. I will analysis the market structure and try and understand why the mobile industry falls to heavily oligopoly structure. I will highlight all the structures, however I will discuss in detail how, for example Vodafone can be incorporated in the porter’s five forces method to show how the mobile industry has devolved over the years and to understand if consumers are driven by the actual technology of the phone but if it driven more by style.

Watkins, M. D. (2007). Demystifying Strategy: The What, Who, How, and Why. Harvard Business Review. Retrieved from

Gillian Sullivan, Mort,Drenna,and Judy.Mobile digital technology: Emerging issue for marketing. The Journal of Database Marketing”, Volume 10, Number 1, 2002 , pp. 9-23.

This essay will discuss the advantages and disadvantages for organisations wishing to become ‘mobile enterprises’ from both the perspective of the employers and employees. It will discuss a concise background of mobile enterprise and will highlight key points and issues for businesses selecting to integrate mobile commerce and technology in their business strategy.

17. Robbins, S.P & Decenzo, D. P, Management Pearson prentice Hall, New Jersey, U.S.A, 1999.

In 2014, the company’s revenue has grown dramatically with the rate of 100% per year (BigChange, 2015). Consequently, with the remarkable development, the company’s vision is to become a market leader in the Mobile Resource Management industry in the UK. The firm is continuously trying to provide the best software called JobWatch in order to improve productivity and reduce operation costs to customers. In fact, BigChange offers all in one system in which customers can have access to vehicle tracking, workforce management application and the back office software (BigChange, 2015). Customers are able to manage daily operation from quotation to issuing invoices through a smartphone. Thus the performance’s quality can be ensured and controlled

Bateman, T, & Snell, S. (2007). _Management: The New Competitive Landscape (7th ed.)_. New York: McGraw-Hill/Irwin

Gav Thompson spotted a gap in the market for those users who where not attracted by traditional mobile operators, dissatisfied about expensive tariffs, lack of transparency and poor customer service of market leaders within the sector; he identified the opportunity to set up a new business form that, through innovation, would deliver a service characterised by two main principles: being fair, open and transparent; and guarantee price-competitiveness thanks to the absence of call centres, costly advertising or retail channels, keeping the costs low and passing the savings to the customers (Thompson, 2010). This was the first step in the intrapreneurial process; however, ideas have to become commercial solutions introduced into the market. Finding the resources within an established and financially secure company has some advantages compared to lone start-ups: the project was approved by O2 executive board, who recognised its potential value, and Giffgaff received the necessary funding from its parent company having also the option to share O2’s infrastructure to operate, as Hearn (2010), one of Giffgaff 35 employees explained to their community.

Looking into the role of strategy, Ross and Kami have suggested “without a strategy the organization is like a ship without a rudder, going around in circles. It is like a tramp; it has no place to go.” They ascribe most business failures to lack of strategy, or the wrong strategy, or lack of implementation of a reasonably good strategy. They conclude from their study that without appropriate strategy effectively implemented, failure is a matter of time.

The report mainly relies on the generic strategy theory developed by Porter (Figure 1) (University of Cambridge, 2015) which broadly classifies strategy into Cost leadership

According to Parnell it is worth noticing here that the industry might have a completely different characteristic but can fulfill the same need of consumers (2003).The main issue is the similarity of substitutes. For example, if the price of coffee rises substantially, a coffee drinker is likely to switch over to a beverage like tea because the products are so similar. If substitutes are similar, then it can be viewed in the same light as a new entrant. Consider technology substitutes where mp4 media players took over CDs and tapes.

The Cleghorn Professor of Management Studies at McGill University, Henry Mintzberg revolutionized our understanding of what managers do in his landmark book “The Nature of Managerial Work” published in 1973.Known as the guru of bottom-up management, Mintzberg broke with convention by actually going inside companies to witness the business of business. Revealing how strategy is really formulated, he shows here that successful strategy is rarely, if ever, born in solitary contemplation; rather, the elements usually come together in the heat of battle. In addition, Mintzberg identifies the keys to outstanding management. He begins by describing the good manager who successfully combines interpersonal (1, 2, 3), informational (4, 5, 6), and decision-making roles (7, 8, 9, 10).Each role defined as an organized collection of behaviors belonging to an identifiable function or position.

The telecommunications industry is divided into four primary categories; mobile telephones, fixed line telephones, internet and broadband and broadcasting. I am going to center this essay on the mobile telephone sector. I will assess the attractiveness of the mobile telecommunication industry in 1980, analyse meteor’s strategy on entering the market and the reasons that caused it to change them. Lastly I will discuss how I imagine the telecommunications industry will evolve over the next 5 years.

The word Meteora means in Greek, "suspended in air" and, of course, refers to the saints monasteries erected here secular orthodoxy. What created this unique cluster of rocks remains a mystery of nature, and this despite the advanced theories of scientists, unproven theories until today. But the more spectacular is the landscape offered by nature man Meteora with art as he joined his art, creating one of the most beautiful places not only in Greece but worldwide.

Come 1999, the international mobile data services market was ever so expanding and changing rapidly. Jorge Mata was able to hop on the bandwagon early enough to profit from this business venture as this industry was just at the beginning of a new era that would revolutionize how consumers and businesses communicated with each other. More simply stated, MyAlert was a great business idea, developing a more personalized mobile industry. Mata could not actually believe that such a business model had never been thought of in the past, but did not have to think twice before investing in the MyAlert project, becoming the first company to appear and succeed in the mobile services market in Spain. Flash forwarding to a year