The main role of an advertising agency

Advertising is used in the public to get the word out that a new product is here. Advertising informs people that this product may be something that they like and is useful to them. Without advertising, many companies would not be able to preserve their business. Companies have to make sure they efficiently inform the public what their product does because if the public has no understanding of the product, they most likely will not buy it. Advertisements are first used locally and can eventually become nationally if the business is doing well and properly informing the consumers about the product and its purpose. This can be done using social media, newspapers, magazines, or bill boards if they are wealthy enough.

Advertisements, big or small, stand at almost every corner all over the world. They convince, trick, and sell products as well as ideas to people. Brands use advertising, essential in today's economy, for anything from food to technology. The company Banana Boat uses advertisements to sell their new sun comfort sunscreen through a plethora of techniques that affect and move people to buy their sunscreen.

The team will be contact bus companies, and will also be responsible for advertising on buildings, and on public benches. They will also work to create both online exclusive advertisements, and advertisements that will appear on TV. YouTube will work closely with TV Network ABC to attract new viewers; this partnership will also be extended, ABC’s shows will be advertised on the video giant. The marketing team will work with all other teams to market the site to new audiences.

Being an advertiser is a very interesting and appealing job, you can use your creativity by giving projects a creative way to reel in the viewer. You also will need to use your insight on the world around you by knowing what is popular for the people that the product is directed toward. Provides exposure to businesses, and individuals by helping to provide them with the possibility to make their company or product world wide. The main activity is to take a product whether it be heavy machinery that get people excited about the product, or online advertisements that will help your product or company grow around the world. Advertisements are for the individual or company to put their product out into the world while using the vision that they want to use. About 30% of advertisers worked in the corporate side of advertising. Corporations help advertisers get out and push their way to being seen.

The advertising industry is a standout amongst the most productive ranges of business that means a widespread need all over the world. In order for a business to be successful, they most likely need advertising this is because advertising plays a big role in the business industry without it your business won 't succeed. Whether you 're introducing your product or services or even selling a product or want people to vote for you, will need advertising so as to get the general population to react to your product with a buy and view. For instance, Super Bowl is one of the most expensive times to get your brand and buy your commercial space as its busy during that time getting an ad during that time is perfect especially if you have the money and willing to your surge in business. In any case, there is significantly more to advertising than simply making an advertisement, you need to make an advert that will induce the viewer to have faith in your product, and it must be memorable if not then your organisation and brand will be soon forgotten. Furthermore, marketing industry sometimes go too far with their ads but advertising word any sort of exposure id great exposure this is because it makes it makes the company brand and name memorable. That 's why a few organisations will go to the controversial way to get a reaction from the viewer 's so, therefore, they will get exposure for the advert and will end up getting banned.

Advertisements are basically pictures that give the viewer a distinct feeling and idea of what the product will bring them. The people creating these advertisements takes many things into consideration in the picture aspect such as the color theme if that is possible, placement of the models, what the models are wearing, and the background if there is any. However, each advertisments main focus is slightly different.

From ancient time, advertising is using for companies to publicize, it is a remarkable market communication form used to persuade people and take or continue some actions. No matter which markets you focus on and whose are your target people, you do need advertising. Advertisement are often sought to generate increased consumption of their products. In order to increasing consumption by selling their products, companies pay a bunches of works on creating a successful advertisement, they use ethos, which is an appeal to credibility, logos, which is using logical reasons, pathos, which is an appeal to emotions, these three strategies called persuasive techniques. Companies use these three

Members of the public from a company’s target group or audience are chosen to express their views about the advertisment before it is published or aired. Media can include television, cinema and radio. This is the communications aspect of

Over the last decade, the South African advertising agency landscape has seen a massive shift from full service agencies, offering 360 degree brand solutions, fragmenting into smaller niche agencies specializing into either design, digital, creative, public relations, strategy, research, media planning and buying among others. The industry has grown to realize that communication messages need to be driven by research and insights, understanding the psyche of South Africa’s diverse population, no longer just pushing out glitzy TV commercials to the masses, but rather developing strategically planned integrated marketing campaigns reaching an intended audience, ultimately receiving return on investment (Lodge, 2011).

Advertising refers to the paid promotion of goods and services through a sponsoring organization or company. While marketing has the objective to choose markets that have the capacity to purchase a product,  advertising, on the other hand, is the paid communication through which relevant information about the product is conveyed to potential consumers (2001).

The finished artwork is assembled digitally in the digital studio by a graphic designer, under the direction of the art director. Once the ad is completed and proofed, it goes back to the client for final approval and sign-off. The production department sends the approved ad directly to the magazine, electronically, to their production department.

Consumers have wants and needs, and the most popular way to get those products known to consumers is advertising. Advertising provides the consumers with important information about the products and or services. Plus, how would the consumers know about things if they were not advertised in a particular way. Advertisements educate the consumers about the positive and negative effect of a product. For example, a medical, commercial may across your television or you may even see an ad about it in a magazine, throughout that ad the marketer will explain to you the good that

I believe that the role of advertising is to create desire in consumers, rather than needs. These desires need not reflect the needs of the consumers at all. While there are elements of advertising that do not explicitly create desire some advertising may create awareness, for example, the primary role that advertising plays in our society is to manufacture desire. This paper will make the case that the role of advertising is to create demand; it is not a reflection of demand.

It is hard to turn on the television without seeing marketing advertisements. Some ads are good and helpful while others are unethical and annoying. An individual will see advertisements for food, sanitary products, prescription drugs, and lawyers, to name a few, but this list could go on and on. All of these companies are trying to get you to use their service or purchase their products. A marketing campaign tries to sway the consumer by trying to satisfy a want or a need that through research they have identified (Bethel University, 2011). Personally, there are numerous needs of mine that have been met, and my decision to go with a product has been based at times on their advertisements. In

Advertising is an effective tool of communication used by marketers to deliver and communicate advertisers message and their product benefits to well defined target audiences. The message is generally communicated through the mass media which are the television, radio, Outdoor, newspapers (Print) and internet the