The organisation is customer focused and is flexible to changing need of the customer as gaining

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The organisation is customer focused and is flexible to changing need of the customer as gaining customer satisfaction is the core value. The brand is gaining awareness in the top categories of the hospitality providers in India because of regular recognition awards which are being received for their products and services in the industry which have helped them gain competitive advantage in the market. This hotels chain has big competition with 3 leading hospitality chains in the Indian market which are Lalit hospitality group, Oberio hotels and ITC hotels. This chain’s rapid growth and recognition in the market and customers can be identified as strength of this organisation with new hotels opening every year in the last decade. The chain…show more content…
5 EXISTING AND FUTURE DEVELOPMENT STRATEGY Introduction This chain has leaders that have been an asset in creating present brand value of this organisation and who are looking forward in rapid growth and development of the chain with high amount of investments to be done in future. The organisation sets new goals every year and follows its core values with it which are ‘Integrity and Honesty, Minimize Wastage, Interactive yet responsible Communication, Devotion to Duty, Respect for Individual’. This hotel chain has come into existence in the market and in front of customer in not much time with many hotel projects in line for future. Main Body The hotel chain when entered in the Indian market already had big competitors who had gained their market share and customer base, so it became difficult to attract customers for the first hotel. (Cunill, 2006) The organisation then started focusing on Market Penetration schemes to acquire the rival’s customers by providing the same services at a lower price than competitors. This chain has attracted many customers through providing high quality services and having hotels in developed areas with customer satisfaction in mind. The organisation uses the Three Pronged Strategy which focuses on generate more usage, generate new users and generate new uses for the business. (Hill and

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