A side observation during initial attempts of applying SV40 T-antigen in two microalgal species Ahmed E. Gomaa, Sameh Elsawy, Sang MiSun, Seung Hwan Yang, GyuhwaChung* Department of Biotechnology, Chonnam National University, Chonnam 550-749, Republic of Korea Center for Nutraceutical and Pharmaceutical Materials, Myongji University, Gyeonggi 449-728, Republic of Korea *Corresponding author Gyuhwa Chung E-mail: chung@chonnam.ac.kr Phone: +82-61-659-7302 Fax: +82-61-659-7309 Running title: Effects
Commissioned Paper On the Interface Between Operations and Human Resources Management John Boudreau • Wallace Hopp • John O. McClain • L. Joseph Thomas ILR Human Resource Studies, Cornell University, Ithaca, New York 14853 IEMS Department, Northwestern University, Evanston, Illinois 60208 Johnson School of Management, Cornell University, Ithaca, New York 14853 Johnson School of Management, Cornell University, Ithaca, New York 14853 jwb6@cornell.edu • hopp@northwestern.edu • jom1@cornell.edu
Storytelling.................................. 51 5.3 Storytelling and Marketing Communications ............................... 52 5.3.1 Storytelling in the Communication Process ...................... 52 5.3.2 Storytelling and Marketing Communication Models.......... 54 5.3.3 Storytelling and Marketing Communication Tools............. 54 5.3.4 Storytelling towards different Customer Segments........... 55 5.3.5 Storytelling and Integrated Marketing Communications.................................
Journal of the Academy of Marketing Science http://jam.sagepub.com An Examination of Selected Marketing Mix Elements and Brand Equity Boonghee Yoo, Naveen Donthu and Sungho Lee Journal of the Academy of Marketing Science 2000; 28; 195 DOI: 10.1177/0092070300282002 The online version of this article can be found at: http://jam.sagepub.com/cgi/content/abstract/28/2/195 Published by: http://www.sagepublications.com On behalf of: Academy of Marketing Science Additional services and information
A Concise Guide to Market Research . Erik Mooi l Marko Sarstedt A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics Prof. Erik Mooi VU University Amsterdam Marketing Department De Boelelaan 1105 1081 HV Amsterdam Netherlands emooi@feweb.vu.nl Prof. Marko Sarstedt Ludwig-Maximilians-University Institute for Market-based Management Kaulbachstr. 45 80539 Munich Germany sarstedt@bwl.lmu.de ISBN 978-3-642-12540-9 e-ISBN 978-3-642-12541-6