The strategy is updated annually taking in consideration both external and internal aspects and

As one of the most publicised and well-known companies in the nation Qantas’ reputation can hinge on their sustainability practices. Any slip up for the company will attract media attention which is why it is pivotal that Qantas has adequate sustainability practices in effect. As an international airline, the amount of resources in which Qantas can lead to a significant impact on the environment. There are many areas within the daily routine in which Qantas need to be wary of how the company’s actions are affecting the environment. Some of the main sustainability issues in which Qantas need to focus upon is there carbon emission footprint, this includes practices such as fuel consumption and efficiency and releasing emissions. The safety of

Pinpointing non core assets for sale, including terminals at Sydney and Melbourne airports and outsourcing activities to reduce the complexities of running a full service airline.

Qantas has been actively involved in carrying out corporate social responsibilities throughout the years. For example, they have taken measures to reduce their carbon footprint. Greenhouse gas emissions is a huge issue which looms large over the aviation industry. As such, Qantas has prioritised reducing carbon emissions from aviation fuel. Qantas has invested in next generation aircrafts which are more fuel – efficient, such as the Airbus A380 and Boeing 787 Dreamliner. The Qantas group invests in Bombardier Q400 for regional routes, which expends 35% less fuel than other similarly sized aircrafts.

As a company Airbus has taken many measures for sustainability including environmental measures and has been at the forefront of innovations which have a positive impact on environment. It has tried to create more value in its offerings with lesser impact on environment. Impact on the environment is a major concern at Airbus for the decisions which it makes at the highest level which deals with long term planning to daily operations

Another strategy that Qantas has used to respond to globalisation is through product differentiation. Qantas maintained it’s competitive advantage by providing a service which was unique and different to those of it’s competitor. Qantas was known for having ‘the best safety record of any airline in the world’. The airline was also ‘true-blue’ Australian and was Australian owned. This made the business different and attracted customers towards Qantas giving it a competitive edge over it’s foreign competition. Following the deregulation of Qantas, the business has started to lose sight of what it really was. The business has recently decided to implement another

The carmaker, which employs 15,000 people, including 3,500 engineers at two product development centres in the Midlands, is part of the EU ETS scheme and has signed up to a Climate Change Agreement. Head of sustainability Frances Leedham says One of my objectives is to make environment and sustainability part of doing business. It was unheard of a few years ago, but there is a clear incentive to decarbonise our economy and focus on renewable energy. Across our UK facilities we have set ambitious targets, and by 2012 we aim to reduce operating carbon emissions by 25 per cent, waste to landfill by 25 per cent and water consumption by 10 per cent. So crucial is the companys sustainability agenda to long-term business growth that a 9m fund has been set aside for investment in efficiency measures across the business, targeting areas where the biggest savings can be made. Jaguar Land Rovers paint shops, for example, have been identified as the largest consumer of energy in the whole manufacturing process. By sharing best practice between production sites, the company has implemented more than 50 initiatives-from optimising use of air compressors to closing parts of the paint shops when they are not being used. These measures have saved 13,200 tonnes of carbon emissions and more than 1.5m in energy costs over the past two years. But Leedham insists smaller schemes have a significant effect, too Things such as lighting, heating

Every financial decision made by J.B. Hunt relates directly to how value is added to the customer and how it will increase the ability to provide higher returns to stockholders. These are the primary goals of the company and what J.B. Hunt looks to accomplish when developing their operating strategy. Their strategy is primarily based on “utilizing an integrated, multimodal approach to provide capacity-oriented solutions centered on delivering customer value and industry-leading service” (10-k, 3). J.B. Hunt has also included a regular analysis of their resources over their fiscal period in order to determine where additional capital should be invested. Since there is a greater concern regarding energy-efficiency and being environmentally friendly, J.B. Hunt has taken steps to add a more environmentally friendly aspect to their strategy as well. They are currently researching ways to minimize carbon emissions and improve fuel efficiency without substantially increasing their costs by becoming an Environmental Protection Agency (EPA)

This combined strategy will address effective controls and policies, enabling cost reductions from non value-adding activities and redirecting capital to value-adding functions, thus effectively progressing Qantas’ strategic objectives towards sustainable practices and growth.

One resolution to the fuel pollution issue uses the idea of reinvention to curb the damage that smoke and fuel causes to the environment. A U.S. company, Sea Change LLC. paired with the Maine Maritime Academy to create a more friendly fuel (“1”). The engineering classes at the academy along with chemists created a fuel that burned cleaner and safer for the environment. The fuel used mirco-glycerol droplets mixed with ultra-low sulfur diesel to reduce harmful emissions and as a result found a reduction in smoke by 25 to 50 percent (“1”). In addition Nitrogen Oxide levels showed a reduction by 5 to 15 percent compared to regular low-sulfur diesel at equivalent horsepower (“1”). This hard work truly paid off big for these two entities and they showed that with some ingenuity safer ways of burning fuel just wait to be

“For over 75 years Alaska Airlines, and the people who make us who we are, have been guided by integrity, caring, ingenuity, professionalism, and a unique spirit. A spirit that was has grown out of our geographical roots” (Overview Alaska Airlines). Alaska Airlines have founded the corporation by its three guiding principles of: the people, the community, and the environment. The people comprise of those individuals who make up Alaska Airlines and work to unsure its success day in and day out. The community is those who are impacted by the services of Alaska Airlines, such community can be through the services they offer or the charitable contributions they make. Finally, the environment has to do with the sustainability of the environment in which they live and operate. Much of their success is based on their commitment to leading their industry and organization with superior values. Many of the values that leadership at Alaska Airlines hold are similar to the eleven leadership principles of the US Marine Corps. The principles that overlap both groups include: be technically and tactically proficient, set the example, train as a team, develop a sense of accountability, and seek responsibility and take responsibility for your actions (Hess &Cameron, 2006, p.222). Alaska Airlines undoubtedly sets a precedence for the last two principles as sustainability is one of their fundamental

Our modern world is one of busy streets, loud machines, and steaming factories. All three of these things, while necessary and important part of society, have some unintended effects on the world. We sometimes fail to realize the effect that we have on the world with every action that we take. The people of the world, in collaboration, are massive users of fossil fuels. The gas emissions that cars, busses, and even planes produce have a very profound effect on our atmosphere, and not many people take the initiative to reduce these harmful substances. However, there are some that are actively trying to find a solution to the problem to cleaner and renewable energy.

In addition, American Airlines also prides itself on maintaining a happy healthy work environment so they can maintain a positive surrounding community. They do this through acting as responsible stewards as well as reducing their mark on the environment. They act as responsible stewards through continuously looking for new ideas and opportunities to further improve their environmental performance.(Corporate Responsibility) In 2009 they made impeccable improvement to the environment in several was such as the fact that their environmental initiatives resulted in the reduction of their greenhouse gas emissions related fuel from 2008. This is not the only way they have aided in the improvements of the environment they also saved at least $10 million through energy-saving initiatives, as well as increasing fuel-efficiency. Furthermore, they signed agreements in partnership with 15 other airlines to purchase future supplies of alternative fuels they also reduced ozone depleting substances through the replacement of certain industrial cleaning products. (Corporate Responsibility)

Southwest Airlines practices environmental responsibility by reducing excess waste and invests in cost-saving, energy efficient equipment. By using cost-effective and environmentally beneficial operating procedures (including facilities and equipment), SWA reduces the amount of materials used, and when combined with their ability to reuse and recycle material, they help preserve the environment. (The Mission of

The aviation industry has a major problem on its hands. The biggest problem with the industry as it stands is not necessarily the carbon footprint, though that is a major problem. The biggest dilemma is the face that jet fuel is not a renewable resource. Cars have it much easier than planes. Cars need far less energy to move than planes do, so they can run off of an electric motor. Planes on the other hand need a massive amount of energy that a battery just can’t provide. They need a fuel that will eliminate both their problems, lack of petroleum and pollution, at once. Many scientists agree that the best solution to both of these problems is using biofuels, fuel with a low carbon content, something that our fuels now contain vast quantities of. The need for a renewable and clean fuel source is imminent and biofuels, synthetic fuels, and cryogenic fuels are the fuels that the world aviation industry needs.

Consequently, another new challenge which the airline industry is currently undergoing is the ability to find a greener solution to fuel so that aviation is not purely dependent on fossil fuels. Some sources of literature have alleged biofuels to not be the answer to cleaner fuels as although the direct emissions from airplanes powered by a biofuel mix may be reduced, the indirect emissions through producing biofuels are significant. Biofuels create a lot of pressures on carbon sinks through the way they are cropped causing strains on the land and rainforests (Bringezu et al, 2009), which adds to the greenhouse effect, furthermore increasing climate change. Due to the size of land required of biofuel production, it can also threaten biodiversity of flora and fauna and