The widespread image of American culture is seen to hold a strong base for globalisation. The

Canada’s media industries have played a huge role in the Canadian culture. The Canadian culture has integrated with other countries forming a successful globalization. Many countries including the United States have contributed to the success in Canada’s media industries. The success of globalization between all of the countries was predicted by Marshall McLuhan and ever since his prediction, the world can be depicted as a global village. The global village can be viewed as a tool, a tool that is bringing the world together, despite the different languages, locations, and diverse cultures. With new technologies being developed more often, the communication skills between different countries are very successful. Canada’s diversity in their media and policies has established a global village with people around the world, allowing them to relate to the Canadian culture.

Globalization has welcomed the production and dispensation of goods and services across international borders. The globalization process allows nations to have access to certain products that they would not otherwise have. However, there are consequences to this new development, one of which includes competition between local and foreign goods and producers. When foreign food is available to the market, it is often sold at a cheaper price and this normally replaces local farmers and the food they produce. Globalization has more so increased trade in cultural products and services internationally. These products and services include music, films and publications and with this revelation of cultural products from other nations, comes the undermining

This will lead to the mass media homogeneity that will dissolve cultural differences. Cultural imperialism started right after decolonization when political or military control of another country could not be practiced. Psychological forms of control began to be used and were facilitated through the rapid integration of global telecommunications systems. They pushed American culture that promoted the ideas of consumption and instant gratification that would spread global capitalism and increase profits. The cultural imperialism argument has several strengths as well as weaknesses. It’s main strength is based on the idea that mass media from larger nations negatively affects the smaller nations because the national identity of smaller nations is lessened or lost due to media homogeneity inherent in mass media from the larger countries. Sometimes local interpreters keep some cultural diversification by transforming the imported media to meet local demand. The media is still influenced by the core but is also still unique and successful. Examples of this include the success of Korean pop music and Bollywood cinema in their respective “geolinguistic region.” The media imperialism theory fails to fully understand the internal historical and social dynamics within periphery countries. The West may have implanted the model of television consumerism, but the West is not required to sustain it and today many US programs lead the world in their transportability across cultural boundaries but are rarely the most popular when viewers have reasonable local options. (L&B p340-342)(Peripheral Vision) The social construction of reality theory attempts to explain how and why individuals view the world in a certain way and what role the media plays in shaping that view. It suggests that the media actually

The role of globalization has had a major influence on society and the world, and this essay will argue it has resulted in cultural homogenization. This can be illustrated through an introduction to globalization, the consolidation of media, ownership and vested interests, world standardization and neoliberalism, politics and the media and public service media. Examining the different views of globalization, including Appadurai and McChesney as well as other sources it can be clearly understood the negatives arising due to

Globalization and American Media to me is the mass production of media that is released worldwide such as film, books, and anything dealing with social media. However, after viewing the video Professor Driver posted on Blackboard my definition is incorrect. According to Professor Driver, the United States does not have the strong influence I was familiar with however it is actually the reversed thinking. This idea is intriguing and would love to learn more about this and how exactly the influences are acquired. Finally, I learned from this video of what is expected from me as a student and what I can achieve with hard work.

A critique of this argument was made by John Tomlinson where he notes that discussions of cultural domination often locate the media as central to cultural imperialism (Tomlinson, 1991, p.29). It seems that when we reach a higher level of Globalization the enemy of the difference is the transnational system itself (Jameson, 1998, p.74). This all come to the fact that Hollywood films playing in European cinemas or in television makes a clear distinction between media products (films, television, radio, books...) and culture (repertoire of a national meaning). In this particular aspect Tomlinson notes that:

In detail this paper will show how the media played an important role in the culture today. It will answer the questions What were the major developments in the evolution of mass media in the last century? It will also ask How did each development influence American culture? And What is ment by the term media convergence and how it affected everyday life?

The United States of America (USA) is known for being a first world country and with that title we are known for our technology. However, America is also known for the large obesity rates that plague the country. America is ranked as being the 12th most populous obese nation, with a third of the adult population falling into the title of ‘obese’(“29 most obese countries”). With all the technology that is available to the USA one would think that the population would be informed of the correct way to eat. However, the most common way of informance, the media, is instilling ideas to the populace that is not necessarily beneficial to an individual’s health. This paper will discuss

Globalisation is the process of interconnectedness and the integration of national and regional culture, economies, and society through the global network of communication, immigration, transportation and trade (Financial Times Lexicon, 2017). According to Reiche (2014), globalisation did not mean much in the past fifty years. It could be primarily focused on the trade and also foreign direct investment which are the economic side of the world but it has been expanded to a broader range which including media, culture, technology, trades and political factors nowadays. Although globalisation is considered as a wide range nowadays, it still can be classified as four main characteristics which are stretched social relations, intensification of flows, increasing interpenetration, and global infrastructure (Held, 2004). However, cultural imperialism has the most typical impacts on globalisation. This essay will define and explain cultural imperialism and its impact from the pessimistic globalist and transformationalist perspective.

Altogether, Canada must abandon the Western world’s propagandization for Americanization in globalization and foreign trades seeing that Canada’s exports are just not reaching it’s full potential; this has been an ineffective approach that also deteriorates foreign cultures. This new policy pushes for a cultural approach and will encourage the existence of unique cultures, thus multiculturalism will continue to exist and radiate in the global stage. Meanwhile, this form of multiculturalism is exactly what Canada is founded upon, therefore, Canada’s national identity is not risked, but rather producing a uniquely new Canadian custom. Collectively, this can increase Canada’s exports because this unprecedented approach satisfies both end users.

Revisionists solidified the term “Cultural Imperialism.” Four arguments dominate the topic of Cultural Imperialism: the media, national domination, capitalist domination, and the critique of modernity. The media is in a partnership with politicians to dominate the minds of Americans and Foreigners. National Domination was an attempt to draw similarities and create common ground between the United States and other nations. Capitalist domination was the use of capitalist culture and economics in an effort to gain access to a nations markets and raw materials. Those who criticized modernity reshaped Cultural Imperialism to also include the Western European nations as well, and criticized the process of Cultural

He explains, “All of the US multimedia empires, along with their extensive adverting networks, project and encourage US tastes, values, mores, history, culture and language around the world”(Lule, 76). Lule notes that the media allows for economic globalization to be possible by creating an ideal of the world’s economy. The media portrayal of the Greece’s financial crisis sent the world into a frenzy, with society questioning what will become of the worlds economy if Greece departed the EU. Lastly, Lule asserts, “The media are themselves now transnational global corporations that help drive globalization even as they embody globalization”(Lule, 69). Considering that the bulk of media is controlled by conglomerates, there is little to no room for an unbiased

Globalisation and communication are deeply intertwined in international relations. Probably, there is no globalization without media and communication. The breaking up of space and time, brought about by electronic media, has led to individuals being able to interact with one another and within frameworks of mediated interaction, regardless of social disparities. The countries are no more impermeable to the events and happenings of other nations around the world. David Held and Anthony Mc grew’s definition of globalization which “denotes the expanding scale, growing magnitude, speeding up and deepening impact of transcontinental flows and patterns of social interaction.”

Media, through technology and its use by agents in social and material production, operates on a local and a global level through its production and dissemination. This creates spaces in which roles and agendas can be played out to the conclusion of an end product. This end product, however, is not only the produced media, but the anticipated reception of the consumer and the after-effects of the content specifically targeted by the producers or more generally as a consumable thing by a wider audience. Whether we talk about the local or the global, something that shouldn’t be discounted is the cultural accumulation and dispersion that takes place in both spaces in practice. Hannerz writes, “culture is learned and acquired in social life” (Hannerz 1998: 8), “it is somehow integrated” (ibid), and “these collectivities” (ibid), are “affected by interconnectedness in space” (ibid). The third point is the most important when we talk about the global, as the global has become created and defined by the interconnectedness it inevitably generates.

Since the advent of modernisation and the rise of globalisation around the world, issues regarding the cultural homogenisation of the world have arisen. Anthropologists have raised concern about the spread of capitalism as the dominant form of market exchange, the commodification process and the prominence of Western media in contributing the erasure of cultural difference in many areas around the world (Inda and Rosaldo 2002, 14). Many first world leaders during the Cold War believed that emerging nations would become prosperous only if they became capitalist nation-states (Schultz and Lavenda 2005, 360). A neo-colonialist form of political intervention emerged, as more developed countries believed that it was their duty to teach developing nation-states about capitalism, so they can achieve economic success and independence (Schultz and Lavenda 2005, 360). As thus, there is a threat of cultural homogenisation, whereby the dominant cultures of the core, such as America, impose their beliefs, values and cultural products to developing nations, thereby replacing cultural differences with that of the dominant culture (Inda and Rosaldo 2002, 14). Despite the seemingly homogenising process of commodification and capitalism, social transmutations of the capitalist