The year 2006, Marketing Plan for The Body Shop International

Retailing building supply stores have become a popular retail industry sector due to increased public awareness and the need of many homeowners for the home improvement products. Back in the 1970s, long before warehouse stores ruled home improvement land, do-it-yourselfers shopped at “home centers.” These 30,000 square foot stores offered cheaper prices and wider selection of products, about 25,000 more than local hardware stores and eliminated the extra trip to the lumberyard. The dependence of many of these retailers upon the homebuilding industry for much of their business has also been reduced and the warehouse superstores, such as Home Depot, have become more important. The smaller companies in the

This example stands as evidence that the Body Shop has been able to maintain its ethical culture despite being owned by L'Oreal. When the French company acquired the Body Shop, there was concern that there would be a culture clash between the two companies. L'Oreal was known for testing on animals, and its founder was a supporter of the Vichy regime during the Second World War, setting a tone as a company devoid of ethics. More recent reports have the company getting into trouble in court for systematic race discrimination, a landmark case in France (Christafis, 2007).

The following paper is about a company that is at the top level of their industry in selling their products and services. The background of this company describes about what kind of company this is and the types of products and services it provides to their customers. This section also includes the recent performance of this company and the varying aspects of what their target customers and whose is the competition.

Richard Paul is about to graduate from his M.B.A program and planning to start running his own store. While scanning through job advertisement, he comes across of The Body Shop Canada. The notice stated that the company has number of operating stores available for franchise. Knowing the enormous success of the company, Mr.

Our company is proud to offer excellent customer service, affordable prices, and reliable products. What makes our products unique is that they are all 100% natural, which promotes healthy skin and a long lasting glow.

The Body Shop was one of the fastest growing manufacturer- retailers in the late 1990s. However, throughout the years, they failed to maintain its brand image by becoming something of a mass-market line. Anita Roddick, the shops founder and Patrick Gournay, CEO are looking for assistance in short and long-term planning for The Body Shop. The goal is to yield practical insights while being straightforward. To get started, we assumed the growth rate for sales is 13%; the cost of goods sold percent change is 38% changes, and a 50% change for operating expenses. The amount of external financing, the variables affecting the estimates, what the best way to raise the financing, along with important ratios, the internal growth rate, the

We aim to provide Australian and foreign consumers with the highest quality skincare on the market while promoting sustainable behavior and reducing our ecological footprint.

In this paper, I will tell you about Extreme Body & Auto Care’s branding, pricing, and distribution strategy. Who are our major competitors and their strengths and weaknesses. Also, our differentiation strategy, our company’s intentions, types of social media and integrated marketing that we used.

Many people are spending more money on natural health and beauty products. We all want to have long and healthy lives, but we also want to look the best we possibly can while living those lives; and it cannot be denied that commercial products costs big bucks. Towards this end, companies have developed thousands of natural health and beauty products, in addition to the ones already on the market.

They have initiated and supported certain product launches, such as their new Hair Care range, Invent Your Scent, and Spa Wisdom. They have reinvented and redesigned their displays, signage, and stores in order to improve worldwide shopping

Recently, the Body Shop is working on a new marketing campaign “home business”. In this venture, the trained marketing consultants from the company will visit your home to demonstrate the product and create awareness. Currently it is on trail and they are only using this campaign in the United States. The company is interested in expanding this venture in the near future.

Lush Cosmetics is now a multi-million -dollar company, but didn’t start off that great, stress free, problem free, or without any flaws. These products were new, stuff no one just had in their homes or picked up in the register isles. Lush has things ranging from makeup to bath bombs, but they have one thing almost no other product has, hardworking beginnings and great values. In 1977 when Mo and Mark met they were just getting by, but even then, they didn’t lose their values of having all their products handmade and fighting for the rights of animals.

The Body Shop is considered as the first cosmetics brands to prohibit testing on animals, and also the first company to introduce Fair Trade (trade in which fair prices are paid to producers in developing

Company Summary Business Description Company Timeline Company Analysis Business Developments- A Review Discussion of Business Strategies 1. Expanding Their Portfolio 2. Developing Adjacencies 3. Entering New Categories With Disruptive Innovation 4. Growing Share 5. Growing Markets SWOT Analysis Strengths Weaknesses Opportunities Threats Financial Performance Competition Synopsis Human Resource Practices and Initiatives Conclusion 3 3 4 5 5 6 7 7 7 7 8 8 8 10 11 12 12 12 16 18

The Body Shop has over 1,500 stores in 47 countries. It has successfully manufactured an image of being a caring company that is helping to protect the environment and indigenous peoples, and preventing the suffering of animals, whilst selling natural products. It is a leader in promoting greater corporate transparency. It has been a force for positive social and environmental change through our campaigns around five core values, Support Community Trade, Defend Human Rights, Against Animal Testing, Activate Self-Esteem and Protect Our Planet.