Theories Of Conformity

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group a relevant guide for behavior, as they are more likely to conform to the group’s norms.
Finally, recognizing multiple motives for norm conformity offers opportunities for research precluded by theories that either do not differentiate among motives for norm conformity or that do not distinguish the norm from the motives for conforming to it. First, a multiple-motive conceptualization allows researchers to explore conflict between motives for conforming to social norms. It is possible that in many contexts people’s motives for norm conformity may not be in agreement. By considering self-related, other-related, and accuracy motives as separate constructs, researchers can investigate this potential for conflict in future studies. In addition,
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