Theories Of Motivation

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Motivation represents the forces within a person that affect his or her direction, intensity, and persistence of human behaviour in organization (Campbell & Pritchard, 1976, Craig C.Pinder, 1998).Motivation is a psychological process in organization that helps it to increase the productivity, good turnover, achieving target on time, and also provide the job satisfaction to an individual (Luthans &Madauburn, 1998).
Work motivation is described as the psychological processes that direct, strength, maintain action toward a job, task, role, or project (Campbell & Pritchard, 1976; Kanfer, 1990).Motivation refers to “influence characteristics of human behaviour in organization” (Guay et al., 2010). Motivation is a persistent problem in guiding employee to work well. If an employee lacks motivation, a low energy level will be available in doing job

Traditional theory for Motivation
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Employee to work for satisfying needs. The different behaviour theorists and psychologists have propounded the need based theories to guide the managers for understanding the need pattern of employees and using these for motivating them.
Maslow’s Need Hierarchy Theory in (1943) paper A“theory of human motivation” psychological review Maslow subsequently extended the idea to include his observations of humans' innate curiosity. According to Maslow‘s human want to motivate they want physiological needs is mostly requirements survival. And safety need also required like a good health, financial, job security and including
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