Theories of Disruptive Innovation Essay

Alongside the entrepreneur spirit, Innovation is the process of taking new ideas and implementing them into the market. Key word being “new”, an innovation can be sometimes viewed as the application to better solutions that meet new demand-requirements, inarticulated needs or existing market needs. Innovative ideas range from: goods, services, products, processes, services, technologies or ideas that create value for which customers will pay for. For an idea to be an innovation, it must be replicable at an economical cost and must satisfy a specific need. This means is that one must be ready and willing put their new idea to the test. On the other hand, there is recognition that “innovation is also critical to cultural, environmental, social, and artistic progress as well” (Bullinger, 2006). With this stated, high-tech innovation is ultimately the reason why we can be thankful for the many new conveniences of the 21st century. Although we might see the forefront of innovation being very prominent in today’s world, innovation is truly nothing new. From the start of modern man times, innovative ideas have paved the way for civilization to advance and develop into what we are today and at the same time, we have barely begin to chip away at the tip of the iceberg of our true human potential. Some scholars believe that innovation is a

Due to the growing competition and diminishing market share, companies are opting for different strategies to achieve their survival objectives as well as growth. Companies are thus executing grand strategies to provide their businesses with a clear direction for its strategic actions. These strategies, therefore, aim at both short term and long term sustainability and growth, and they include innovation, market development, product development, and concentration.

Most markets are highly competitive, even if there are only a few organizations offering the product – the competition is for both initial and repeat sales. And of course, all organizations want their “slice of the pie”. With new adventures, however, come large risks. A successful company knows beforehand any issues that might arise so as to best plan how to deal with

Disruptive technology is a new way of doing something that initially does not meet the needs of existing customers. This type of technology tends to open new markets and destroy old ones. While, a sustaining technology produces an improved product that customers are eager to buy. This technology provides better, faster and cheaper products on established markets.

During the next stage, maturity, there is intense rivalry for a mature market. Efforts may be limited to attracting a new population, leading to a proliferation of sizes, colors, attachments, and other product variants. Battling to retain the company’s share, each marketer steps up persuasive advertising, opens new channels of distribution, and grants price concessions. Unless new competitors are obstructed by patents or other barriers, entry is easy. Thus, maturity is a period when sales growth slows down and profits peak and then start to decline. Strategy in the maturity stage comprises the following steps: (a) search for new markets and new and varied uses for the product, (b) improvement of product quality through changes in features and style, and (c) new marketing mix perspectives. For the leader firm, Step c may mean introducing an innovative product, fortifying the market through multibrand strategy, or engaging in a price-promotion war against the weaker members of the industry; the nonleader may seek a differential advantage, finding a niche in the market through either product or promotional variables.

3. Innovative solutions to the market over a long period of time through targeted investments.

The course reading introduces many things to consider when creating innovation. Clayton Christensen specifically identifies three lesson that are essential of disruptive change. The first lesson that Christensen explores is that of technological enablers. This disruption creates routine problems solutions. In the IT world, this is much like the definition of automation. It is a step by step process that says, “If this occurs then proceed here.” Eventually, you are able to narrow down the original cause rather than trying to treat just the symptom of the problem. As Christensen states, this can save an industry much needed time and effort. This, in turn, leads to monetary savings. I do agree with Christensen with the fact that technology can

In this case, the ability to adapt to the constantly changing environment and establish new strategical approaches to innovation will help the company stay competitive on the market.

Regardless of how feasible a business opportunity may sound, there are threats and weaknesses that it faces. However, if a business capitalizes on the strengths and builds on the opportunities, it is bound to succeed despite stiff competition (Fine, 2009)

Tidd et al (2000) states, “the innovation is a business process of revolving opportunity into new ideas and of putting these into widely used practice. In term of the nature, there are five major types of innovations: novelty, competence shifting, complexity, robust design and continuous improvement. While in term of the extent of change, innovations can be divided into incremental, radical and

In today’s dynamic business world, it is not enough for businesses to respond to the current customers and internal organizational issues. In order for businesses to survive, they must be able to anticipate and evaluate existing and emerging trends and develop ideas, products and services that respond to those trends. However, failing to identify and respond to trends can put the business at the risk of losing the existing customer base because innovation often determines who will be the market leader and who will be living on the margin of the market.

Innovation is normally used to denote the process that takes place when a product or a process is developed, from idea to market; the concept of invention only denotes the process that takes place when new ideas or solutions are generated. Baumol (2002) argues “is it possible to have lots of inventions and still lack innovations. Nevertheless, inventions are a necessary precondition for innovation”.

A simple definition of innovation is the application of new forms or ideas to elaborate different process, products, services or in a broader level changing an entire organization, aiming to increase as well to attribute value to the business. In a competitive industry this value can represent a large contribution to earn market share and competitive advantage, using the capacity to encounter opportunities and detect connections. Competitive advantage can be accomplished by innovation, approaching it in an ample concept, that includes new forms of doing things and technology (Porter, 1990). In other words, as per O’Sullivan and Dooley (2009), innovation is responsible for the company’s growth, which can be dimensioned by profit and turnover. For them, innovation consists in proposing changes for things already established and in this way creates something distinct. They highlight as well that although this is an important topic for various disciplines, the term is vaguely comprehended and often times confused with other topics, for example: creativity, design, invention and change. As already aforementioned in the definition, although there is a misunderstood relating innovation just to technology, the idea is more embracing them that, whereas include not just to develop novel technologies, but also enclose improvement of process, non-technological products and services as well the knowledge for whole Organization. The types of innovation are generally presented as

Innovation: The term innovation generally refers to making a change or creating newer products and ideas or newer procedures which can result in the success of the company. Sanitarium utilises the innovation concept in various departments and ways.

Disruptive technology challenges and changes or transforms the existing ways or methods of doing things (Chishakwe and smith, 2012:10050) meaning disruptive technology transforms a product which is already existing and expensive and make it cheaper so that everyone can afford it in addition it makes the product more accessible. Disruptive technology creates new industries and gets rid of old ones. Disruptive technology enters the market at a lower price and develops to remove competitor. For example when Hyundai enter a market was value for money and it caused Toyota a problem consequently Toyota lost is market share.