Theory of Motivation in Marketing

'Motivation is a process that influences the direction, persistence and vigour of goal-directed behaviour. Psychology 's diverse theoretical perspectives views motivation through different lenses. (Passer, Smith, Holt, Bremner, Sutherland, Vliek., 2009, p.475). The psychological motivational theory that I

As a wonderfully made creation of God, man was created to have basic needs regardless of his cultural background. Certain behavior patterns can be seen in humans as early as our entrance into the worldly realm from out of our mother’s womb.

This essay will begin first of all by defining “Motivation” as a business concept and then go on to present one process and content theory each before finally comparing them both.

Having motivation to do something is very important. Motivation plays a huge roll in everyone’s life, even If someone has very little motivation. There are several types of motivation such as Instinct and drive motivation. These two motivations are quite similar, but different at the same time. I will compare and contrast both of these types of motivation and what I think about them. These motivations are very important to your life and can determine an outcome of your life.

My motivation factors are extrinsic and intrinsic. Not only do I wish to obtain exceptional grades and receive a bachelor's degree, I also wish to learn and challenge myself. I agree with most if not all, of what Daniel Pink stated. What is most important to me is possessing autonomy over my time and with whom I spend it, however, there is still work to be performed in that area. I enjoy managing how my time is spent, which is one of the reasons my classes are online. Additionally, I prefer to be graded on my own efforts, rather than as a group. However, group or team projects, can reduce the workload, while multiplying success. Not to mention the diversity and brainstorming benefits. As for mastery, I am not quite there yet, since I am a work in progress. In reference to purpose, I do agree that we should work for something lager than ourselves. Meaning, the work I will engage in upon graduation, is not only for the betterment of myself, it is

“Motivation is the will and desire that a person has to engage in a particular behaviour or perform a particular task” (Lawley & King, P269). In life motivation will be needed to enhance the workforce in various ways, many organisations will use motivation to increase the percentage yield of an individual or to make an individual feel a part of the business or organisation. Incentives have a huge influence on behaviourist & extrinsic approach. In addition other aspects; humanist theorist, intrinsic approach, Taylorism and Fordism have a part in perception of motivation.

This paper will discuss the psychological and social factors, such as motives, perception, attitudes, personality, family, social class, and reference group that influence consumer behavior toward a product or service. It is important for marketers to develop an effective marketing message, understand and know how to apply this knowledge of consumer psychology to create and develop an effective marketing of its products and services.

If I ask any person who is successful in whatever he or she is doing what motivates him/her, very likely the answer will be "goals". Goal setting is extremely important to motivation and success.

Throughout my 5 years of college and high school in the U.S, this is the first psychology class that I have taken. This class has helped me understand concepts of the human mind, such as intelligence, problem solving, and differing personalities. These lectures are supported by various scientists and psychologists, and are relevant to real life circumstances. However, the most valuable lesson I have learned in this class is motivation.

Nestlé Company has used McClelland theory that examined three learned needs to motivation employee. The McClelland theory used includes two part of need, first is need for achievement by the employees to establish challenging goals to improve employees skills and techniques and to take responsibility. Second is need for affiliation which is the desire to seek approval, conform to others wishes and avoid conflict to maintain relationship (McClelland's Human Motivation Theory, n.d.).

The author summarizes that the marketer should not totally disregard motivational research, though it indeed is a misleading approach towards marketing since it strives to ascertain not the preferences of customers as it claims to do so, but to ascertain how to influence the preferences of customers so as to gain benefits. The creative aspect of such motivational research is to be banked upon by a marketer if he intends to utilize creative ideas for selling of a product, by focusing on what might motivate a customer to buy a product in the larger scheme of things, rather than based on how the customers already views the position of the firm in the market.

Motivation is a reason or set or reasons for engaging in a particular behavior, especially human behavior as studied in psychology and neuropsychology. The reasons may include basic needs (e.g., food, water, shelter) or an object, goal, state of being, or ideal that is desirable, which may or may not be viewed as "positive," such as seeking a state of being in which pain is absent. The motivation for a behavior may also be attributed to less-apparent reasons such as altruism or morality.

Motivation is made of intrinsic and extrinsic factors that drive people to act and behave. This is very important to consumer behavior because unlocking what motivates people will help marketers be able to more efficiently assess the needs of their consumers and to better reach them through messages. Unfortunately, there is not just one thing that influences a person’s motivation, but rather a series of theorized needs.

So how can marketers identify the nature of consumer motivation in order to influence consumer choice? According to Reiss (2005), the guiding factor in predicting human behavior is the identification of individual differences in motivational needs. If you can identify what consumers desire and what will satisfy those desires and motives, then you can begin to predict consumer behavior. The tools for this level of identification can be found in a review of personality theory. History’s most influential personality theorists such as William McDougall, Abraham Maslow, Frederick Herzberg, and David McClelland based their theories of motivation on theoretical reasoning and patient observations; yet, none were based on large scale surveys of an individual’s self-reported driving forces (Havercamp & Reiss, 2003). Prior psychology research on motivation lacked instruments to assess a person’s motivational needs. Leading theories on motivation, therefore, linked personality and behavior, not motive and behavior (Reiss, 2005).

Motivation to purchase and consume an item is to be understood by marketers. Need sets up drive that seeks a goal. Marketers want