Thesis: Junk Food Consumption by Children During TV Watching

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Research Project Title: A teachign program to inhibit junk food consumption by children during TV-watching Submitted by: Dr. John Doe Title: Fast food advertisements should not be shown during TV shows for children Topic: Fast food advertisements should not be shown during TV shows for children Research Classification: Applied Objective: to structure an instructional program that would inform paretns about the hazards of fast food advertisements during TV shows for children and how to control children's eating junk foods as a result Background: Obesity is on an unprecedented rise in America, and the rate of obesity for children has doubled if not tripled during the last decades. There are various reasons given for this epidemic of childhood obesity, but one prominent reason may well be simply the fact that children eat too much. And part of the reason that children eat too much and that much of the food that they are stimulated to eat is junk food is due to the fast food advertisements that are shown during TV shows for children. Studies show that in 2009, the fast food industry spent $4.2 billion on fast food advertising, and the advertising had an effect. One study, for instance, found that kids who watched advertisements centered around potato chips guzzled 45 per cent more snacks when exposed to these ads than when exposed to ads that featured other products (MSNBC, 2001). According to a study conducted by the University of Liverpool , obese and overweight

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