development of society and technology EFO703 Bachelor thesis in Business Administration Business Administration, basic level-300, 15 ESTC-points Supervisor: Angelina Sundström Västerås, 2010-06-04 Customer Relationship in Tourism Industry --- A case study of Swedish travel agency Group 2546: Yanfei Yan Jie Yang Abstract Title: Customer Relationship in Tourism Industry – A case study on a Swedish Seminar date: 4th of June, 2010 Level: Bachelor thesis in Business Administration, Basic level 300, 15 ECTS
Abstract CRM (Customer Relationship Management) as a strategy has increased popularity by connecting enterprises and customers closely through different mediums. This helps businesses to effectively understand, manage and sustain the customer relationship in a long run. With technology advancements and enormous amount of information available, enterprises are finding various ways to stay connected with the customers. CRM has been proven successful for lot of enterprises (small, medium & large) and
Introduction 1.1 Background Customer Relationship Management as a Philosophy started in the '70s. Peter Drucker, a well-renowned management consultant, stated that "The true business of every company is to make and keep customers". Today, the concept of CRM has grown in a global scale. Companies have evolved to focus products solely based on customer’s demands. Over the years, the CRM model does not limit to just being about customer centric but also to use customer profitability as a catalyst
Empirical part is meant to present the author’s research on the thesis topic and make a step by step analysis of it. This part includes the description of the actu-al questionnaire conducted in case company Spain Internship SC, its analysis and relevant results. The idea is to analyse the situation of customer relation-ship management in the company and understand which role plays company’s website in CRM performance. By this means, the author’s intention is to be able to give an answer to research
Leppävaara Laurea University of Applied Sciences Laurea Leppävaara Brand Image in Cola Drinks CASE: Future Cola of Wahaha Group Co.Ltd,China Jianfei Sun Degree Programme in Business Management Thesis April, 2010 Laurea University of Applied Sciences Laurea Leppävaara Degree Programme in Business Management International Business-to-Business Marketing Abstract Jianfei Sun Brand Image in Cola Drinks; Case: Futre Cola of Wahaha Group Co.Ltd, China Year 2010 Pages 45 In Chinese beverage
CREDIT RISK MANAGEMENT POLICIES AND PRACTICES IN A VIETNAMESE JOINTSTOCK COMMERCIAL BANK‟S TRANSACTION OFFICE Business Economics and Tourism 2010 1 FOREWORD At this moment, the financial sector still attracts a lot of controversy both at the regulator and the banker level. The regulators have been discussing on tighter banking rules. At the same time, the banks have also been strengthening their own health with stricter supervision, one of which is to reinforce credit risk management practices
MBA THESIS PROPOSAL GUIDELINES 1. INTRODUCTION The aim of this document is to give MBA students practical guidance about their thesis proposal. In addition to some general comments, the actual structure that should be followed in presenting the proposal is also outlined. The research proposal can serve many useful functions. The most important is that it helps the student to think out the research project he/she is about to undertake and predict any difficulties that might arise. For those who are
traditional short-term financial measures, Kaplan (1984) argued that measurement systems were lagging behind their time, new kind of competition and demand for internal information required system renovation and Hiromoto (1988) presented the more advanced management accounting techniques of Japanese companies. Eccles (1991, p. 131) even stated that within the next five years, every company will have to redesign how it measures its business performance. Neely (1999) suggests that reasons for this were the changing
This thesis presents a comprehensive review of analysis marketing and improve market through software. In according to thesis title is “Analysis and development of functional support to marketing activities using Odoo”, it is tried to assess some aspects market from software solution and how software can be supporting marketing activities. In this study, the author tried to explain the main differences between companies, the main aspect considers customer relationship management (CRM) how customer’s
Technology and Noble Customer Needs Projective customer competence: Projecting future customer needs that drive innovation performance Thesis/Highlights: Organizations can develop the ability to both, understand and shape future customer needs so they can be molded favorably by a new product development (NPD) strategy. This ability is called projective customer competence. Projective customer competence is positively related to relational embeddedness (trust and closeness between customers and organizations)