Thesis On Green Marketing

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Communication Faculty

Department Of Public Relations And Publicity

Graduation Thesis

The effect of green marketing on stakeholders: A field study on consumers and employees

Melis Göral Thesis Advisor: Ezgi Eyüboğlu İstanbul- 2017

TC. MALTEPE UNIVERSITY COMMUNICATION FACULTY PUBLIC RELATIONS AND PUBLICITY DEPARTMENT

The effect of green marketing on stakeholders: A field study on consumers and employees

Graduation Thesis
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Green Marketing in Turkey
According to Gino Van Ossel (2012) " Today, leading companies in the world and Turkey have begun to change their production and marketing strategies accordingly, as environmental awareness becomes more important.” Green marketing predicts that it will include green qualities from product packaging to the stage where it becomes waste after its final use, and for this purpose, consumers give priority to informative signs and explanations in the product or service presentation phase.
· Green Selpak - The standard dissolving time of polyethylene packaging materials varies between 200 and 1000 years, while Selpak's natural soluble packaging has a natural solubility within 2 to 5 years. The biodegradable process, which is produced in a patented special process, is completely lost in the forest. Selpak bio-polymer packaging completely dissolves in nature with this application which is the first and only in
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